電子商務(wù)網(wǎng)站營銷

北京網(wǎng)站建設(shè)公司尚品中國：當(dāng)你身邊每三個(gè)人中，就有一個(gè)人是經(jīng)常性上網(wǎng)的人口時(shí)，你該如何抓住他的心?跨界平臺(tái)的營銷新世代，人心更難測，到底消費(fèi)者在想什么?緊抓五大訣竅，讓你輕松打開消費(fèi)者心中的營銷大門!
Beijing website construction company luxuries China: when you are around one in three people, a person is often the Internet population, how do you grasp his heart? Cross-border platform marketing a new generation, people more dangerous, what consumers think? To five secrets, allows you to easily open the hearts of consumers marketing gate!

訣竅一：跨界媒體平臺(tái)，電視、網(wǎng)絡(luò)、手機(jī)通通變成一家人
Cross media platform, TV, network, mobile phone all become one family

從窄頻到個(gè)人無線寬帶，從PC聯(lián)機(jī)到手機(jī)上網(wǎng)，消費(fèi)者需求日新月異，跨媒體成主流，E時(shí)代的營銷人必須先了解“公司優(yōu)劣勢”，才能出奇制勝，鞏固核心觀眾，同時(shí)開拓新客群。
From narrow to a personal wireless broadband, from PC online to mobile phone Internet, consumer demand change rapidly, cross media into the mainstream, the era of the E marketing must first understand " the company advantages and disadvantages ", can better, consolidate the core audience, while the development of new customers.

手機(jī)，成為不可忽視新平臺(tái)。原因有二：第一，因?yàn)槭謾C(jī)在全球的普及率比計(jì)算機(jī)更高，二來，手機(jī)是個(gè)人化的工具，特納國際亞太(CNN)大中華區(qū)副總裁陳永光表示，人們到哪里都帶著手機(jī)，這是最直接也最個(gè)人化的溝通管道，“手機(jī)跟著你的時(shí)間，可能比你太太多!”賈君鵬原是“人造”：800網(wǎng)絡(luò)營銷人員制造
Mobile phone, as the new platform that can not be ignored. There are two reasons: first, because the mobile phone in the global popularity rate higher than the computer, and secondly, mobile phone is a personal tool, Turner International Asia Pacific ( CNN ) Greater China area vice president Chen Yongguang said, people everywhere with a mobile phone, which is the most direct and personal communication, mobile phone with you. " Time, than your wife! " Jia Jun Peng was " artificial ": 800 network marketing personnel manufacturing

其次，網(wǎng)絡(luò)依然是不容忽視的營銷重點(diǎn)。上班族可能每天8～10小時(shí)坐在計(jì)算機(jī)前，網(wǎng)絡(luò)是另一個(gè)接觸到消費(fèi)者的管道，將網(wǎng)絡(luò)結(jié)合手機(jī)可以有效抓住觀眾的眼球。
Secondly, the network is still nots allow to ignore marketing emphasis. Commuters may day 8 ~ 10 hours of sitting in front of a computer, the Internet is another pipeline will reach consumers, network with mobile phone can effectively capture the viewer's eye.

打破各自營銷領(lǐng)域，跨界整合創(chuàng)造最大整合效益。數(shù)字化的時(shí)代里，不只內(nèi)容要數(shù)字化，思維也要數(shù)字化，過去數(shù)十年來，營銷人已經(jīng)習(xí)慣專業(yè)化分工，將一個(gè)活動(dòng)拆成數(shù)個(gè)單位執(zhí)行，例如A部份屬于廣告、B部份屬于公關(guān)等。
Break their marketing field, cross-border integration to create the maximum benefit. Digital era, not content to be digitized, thinking to digital, over the past few decades, people have been accustomed to specialization in marketing, an activity is split into a number of units, such as A, B part belongs to the advertising part belongs to public relations.

但是現(xiàn)在媒體界限越來越模糊，奧美互動(dòng)營銷董事總經(jīng)理張志浩指出，“策劃活動(dòng)時(shí)必須要有跨界的概念，”每一個(gè)活動(dòng)必須把各種平臺(tái)加以整合，除傳統(tǒng)的電視廣告和文宣，網(wǎng)絡(luò)和手機(jī)的聲音、影像、文字、圖片都要一并考慮，“精、準(zhǔn)、短”的數(shù)字內(nèi)容不但符合跨界概念，也最能抓住消費(fèi)者的心。
But now the media become more and more fuzzy, Ogilvy interactive marketing director Zhang Zhihao said, " planning activities must have crossover concept, " each one must put on a variety of platforms to be integrated, in addition to the traditional TV advertising and propaganda, network and mobile phone voice, video, text, pictures are considered together, " fine, accurate, short " digital content not only conforms to the crossover concept, also can capture the heart of consumer.

訣竅二：社群帶來龐大商機(jī)，虛擬商品成為營銷重心
Community to bring enormous business opportunities, virtual goods became the focus of marketing

你知道虛擬商品置入網(wǎng)絡(luò)社群的新型態(tài)營銷嗎?虛擬小玩意不但能賺大錢，更將品牌形象直接送進(jìn)客戶的心里!
You know virtual goods in network community of the new type of marketing? Virtual gadgets can not only make a lot of money, but the brand image directly to customers!

彩妝品牌“雅詩蘭黛”就透過知名社群網(wǎng)站“愛情公寓”，贈(zèng)送網(wǎng)友具有雅詩蘭黛的虛擬家具;華元食品“波的多”洋芋片，則是創(chuàng)造可愛虛擬小玩偶與網(wǎng)友互動(dòng)，這兩家企業(yè)都因?yàn)樘摂M產(chǎn)品，將品牌形象深植人心，進(jìn)而帶動(dòng)實(shí)體產(chǎn)品的銷售。營銷中“農(nóng)村包圍城市”策略：攻擊真正的敵人
" Estee Lauder makeup brand " through the well-known community website " love apartment ", giving users with Estee Lauder virtual furniture; Hua Yuan food " wave " potato chips, is to create the virtual small cute doll interact with the netizen, both because of the virtual product, brand image will be deeply rooted in people's mind, and then drive a physical product sales. Marketing "the country surrounds a city " strategy: attack the real enemy

社群網(wǎng)站的高黏性帶來龐大商機(jī)，其威力甚至超過入口網(wǎng)站!“愛情公寓”和其合作廠商就是這樣征服了上千萬兩岸三地寂寞男女的心。愛情公寓副經(jīng)理林志銘認(rèn)為，透過多媒體呈現(xiàn)，可以在網(wǎng)絡(luò)虛擬生活習(xí)慣中，置入企業(yè)品牌形象，更進(jìn)一步讓網(wǎng)友愛上它。
Community website high viscosity bring enormous business opportunities, its power even more than the entrance site! " The love apartment house " and its partners is conquered millions of cross-strait three lonely men and women heart. The love apartment house manager Lin Zhiming thinks, through multimedia presentations, can be in the network virtual life habit, into the enterprise brand image, more so that users love it.

不過，水能載舟亦能覆舟，林志銘也提醒大家：“社群營銷千萬不能得罪網(wǎng)友。”虛擬社群的互動(dòng)基礎(chǔ)，建立在網(wǎng)友想建立人際關(guān)系、分享喜好、尋找認(rèn)同等基本需求上，而網(wǎng)絡(luò)重視分享的概念，讓消費(fèi)者得以交換使用心得，由同儕使用過或經(jīng)歷過的經(jīng)驗(yàn)，強(qiáng)化接受行為，達(dá)成口碑營銷的效果。
However, water can carry a boat capsize, Lin Zhiming also warned: " community marketing must not offend you. " Virtual interactive foundation, established in the netizen wants to build relationships, sharing preferences, seek recognition of basic needs, while the network to share the concept, so that consumers can exchange experiences, by peer used or lived through the experience, strengthen the acceptance behavior, achieve the effect of word of mouth marketing.

從Me到We的群體新時(shí)代。資策會(huì)MIC市場情報(bào)中心資深產(chǎn)業(yè)分析師周文卿表示，網(wǎng)絡(luò)上有很多的Me，連結(jié)在一起成為We，”網(wǎng)友彼此交流訊息，產(chǎn)生群體智能，也透過社群內(nèi)成員彼此的認(rèn)同，滿足個(gè)人歸屬感。
From Me to We group in new era. Information industry MIC market intelligence center senior industry analyst Zhou Wenqing said, there are many network Me, link together into We, " users to communicate with each other to generate messages, swarm intelligence, but also through the community members to each other 's identity, to meet the personal sense of belonging.

訣竅三：善用關(guān)鍵詞營銷，省錢效果大
Use keyword marketing, money effect

從2006年起，搜尋引擎成為網(wǎng)友最常進(jìn)行的活動(dòng)項(xiàng)目，各種“關(guān)鍵詞優(yōu)化”的軟件廠商如與后春筍冒出，足見關(guān)鍵詞營銷的重要，如果你還不了解這波營銷熱潮，小心被時(shí)代淘汰!
From 2006 onwards, the search engine has become the most often performed activities, a variety of " application " software vendors such as bamboo shoots in spring and after coming out, shows the key marketing is important, if you do not know this wave of Marketing craze, be eliminated by the times!

關(guān)鍵詞營銷不只在網(wǎng)絡(luò)上進(jìn)行，車廂廣告和傳單都是很好的關(guān)鍵詞營銷管道，HSBC就透過電視廣告和網(wǎng)絡(luò)媒體同步操作關(guān)鍵詞，達(dá)成跨平臺(tái)綜效。“簡單直接，符合企業(yè)做生意的本質(zhì)，”匯豐銀行營銷處資深副總裁林慧玲表示。“哎呀呀”網(wǎng)絡(luò)營銷策略：精準(zhǔn)“找”到客戶透過“簡捷有利”的字眼，緊抓住消費(fèi)者需求，讓看電視的消費(fèi)者轉(zhuǎn)到網(wǎng)絡(luò)上搜尋，如同鋪下天羅地海網(wǎng)住消費(fèi)者，此舉使HSBC五周內(nèi)就達(dá)到全年業(yè)績目標(biāo)。
Key words: marketing not only in the network, the advertisement and the leaflets are good keywords marketing pipeline, HSBC through television advertising and media synchronization words, to achieve cross-platform synergy. "Simple and direct, consistent with the nature of business, " HSBC marketing department senior vice president Lin Huiling said. " Uh-huh " network marketing strategy: " find " to customers through accurate " simple and beneficial " word, clinging to the consumer demand, make the consumer to watch TV network search, as under the cheapest for consumers to live, this allows the HSBC five weeks to reach annual sales target.

訣竅四：新4P-虛實(shí)產(chǎn)品、低價(jià)、宅配通路、口耳相傳。
The new 4P- products, price, and delivery pathway, teach orally.

每個(gè)營銷人都知道4P很重要，但是你知道網(wǎng)絡(luò)營銷的新4P嗎?E時(shí)代的營銷人要丟掉舊腦袋，資深產(chǎn)業(yè)分析師周文卿以新的方法思考，分享新4P：Product、Price、Place、Promotion。
Every marketing people know 4P is very important, but you know that network marketing a new era of 4P? E marketing people to throw away the old head, senior industry analyst Zhou Wenqing with a new way of thinking, to share the new 4P:Product, Price, Place, Promotion.

在Product產(chǎn)品策略部份，要思考虛擬與實(shí)體貨架上各提供什么產(chǎn)品，互相拉抬。而Price價(jià)格策略，E通路的獲利模式已經(jīng)和以往不同，可從免費(fèi)、低價(jià)、多樣化價(jià)格下手，吸引在線使用者。
In the Product product strategy part, to think of virtual and real shelves are each provided with what product, boost each other. While the Price price strategy, E channel profit model has been different, from free, cheap, diverse prices start, attracting online users.

Place配銷策略則要因應(yīng)網(wǎng)絡(luò)金流逐漸信息化的現(xiàn)況，交易以訊息交換取代實(shí)質(zhì)金錢交換，而物流則趨向“宅配”或超商取貨。Promotion促銷策略則出現(xiàn)關(guān)鍵詞廣告、banner、e-mail，以及口耳相傳的病毒式營銷。搜索引擎營銷：把握需求脈搏認(rèn)識(shí)搜索價(jià)值
The Place distribution strategy is to because of cash flow information in the network gradually, the transaction to message exchange place of real money exchange, while the logistics tends to " home " or super pickups. Promotion promotion strategy is the emergence of keyword advertising, banner, e-mail, and teach orally viral marketing. Search engine marketing: grasp the needs of pulse recognition search value

訣竅五：新4C-客戶經(jīng)驗(yàn)、顧客關(guān)系、人人都是放送臺(tái)、社群新力量
New 4C- customer experience, customer relationship, everyone is a broadcasting station, a new power.

除了新4P，還要有新4C，CustomerExperience顧客經(jīng)驗(yàn)部份，企業(yè)紛紛成立屬于自己的網(wǎng)站，并且經(jīng)由動(dòng)態(tài)網(wǎng)頁設(shè)計(jì)呈現(xiàn)出高質(zhì)量的視覺效果，強(qiáng)化品牌形象。而顧客關(guān)系CustomerRelationship則透過討論區(qū)或部落格由企業(yè)
In addition to the new 4P, also has a new 4C, CustomerExperience customer experience, enterprises have established their own websites, and via dynamic webpage design showing the high quality visual effect, strengthen the brand image. Customer relationship through the forum or blog CustomerRelationship by enterprises

直接經(jīng)營，因?yàn)闆]有任何營銷管道可以像網(wǎng)絡(luò)一樣，做到全方位的互動(dòng)。網(wǎng)絡(luò)營銷：Web2.0時(shí)代企業(yè)門戶路在何方？
Operating directly, because there is no marketing pipeline can be like network, so a full range of interactive. Network marketing: the era of the Web2.0 enterprise portal road in He Fang?

Communication溝通則變成跨平臺(tái)的溝通，而且E時(shí)代里，每個(gè)人都有放送的能力，營銷時(shí)必須將每個(gè)網(wǎng)友都當(dāng)成中介媒體，建立有效的雙向溝通。Community社群更是繼入口網(wǎng)站和搜尋引擎之后，一股不可忽視的新力量。
Communication communication becomes cross-platform communication, and E era, everyone is playing ability, marketing must be I as intermediaries, the establishment of an effective two-way communication. Community community is following the entrance site and search engine, an important new force.

多媒體平臺(tái)讓企業(yè)和消費(fèi)者的連結(jié)更緊密。多通路營銷著重與消費(fèi)者互動(dòng)的過程，若營銷得當(dāng)，可以達(dá)到病毒式營銷的高效益，但是若不小心惹毛了消費(fèi)者，負(fù)面新聞也會(huì)像病毒一樣傳播出去
Multimedia platform for businesses and consumers to link more closely. Multi channel marketing focus and consumer interaction process, if marketing properly, can achieve high efficiency of viral marketing, but if not be angry consumers, negative news also spreads like a virus.

網(wǎng)站營銷之網(wǎng)站優(yōu)化十七守則
Website marketing website optimization seventeen codes

1. 網(wǎng)頁標(biāo)題是整個(gè)網(wǎng)站優(yōu)化的重點(diǎn)，永遠(yuǎn)不要放過網(wǎng)頁的title，你應(yīng)該將每次網(wǎng)站優(yōu)化的開始放在這里，網(wǎng)頁標(biāo)題是你整個(gè)頁面內(nèi)容的中心，可以是你選擇的關(guān)鍵字，也可以是你網(wǎng)頁內(nèi)容的概括，對于關(guān)鍵字應(yīng)該選擇靠前是你明智的選擇，比如：你網(wǎng)頁的內(nèi)容是圍繞旅游，那么你標(biāo)題選擇可以是旅游**，像旅游介紹，旅游咨詢，旅游門票，這些的話對你旅游關(guān)鍵字優(yōu)化會(huì)很有幫助。標(biāo)題應(yīng)該和你網(wǎng)頁內(nèi)容相符合，最好在你選擇關(guān)鍵字的時(shí)候要注意這一點(diǎn)，切忌所有標(biāo)題都使用網(wǎng)站主關(guān)鍵字。記住以內(nèi)容為主，建議做成UEO營銷型網(wǎng)站建設(shè)。
The title is the webpage website optimization of the key, don't ever let webpage title, you should turn every website optimization start here, webpage caption is your entire page content center, can you choose is the keyword, and can also be your webpage content is wraparound, for the keywords should select top is your wise select, for example: your webpage content is centered around tourism, then you title selection can be tourism * *, like tourism, tourist information, travel tickets, these words to you tour keyword optimization will be of great help. The title should be and your webpage content match, the best in your choice of keywords in the time to pay attention to this point, not all headers are using the web master key. Remember to content, suggest to make UEO marketing website.

2. 不要在title，deion，keyword里寫太多東西，越是貪婪，得到的就越少，有的朋友喜歡將deion，keyword里面使用同樣的內(nèi)容，這樣是不可取的，搜索引擎不喜歡重復(fù)的內(nèi)容。keyword使用多個(gè)相關(guān)關(guān)鍵字的組合比較好，或者使用你選擇的多個(gè)關(guān)鍵字放在這里，關(guān)鍵字一般保持3個(gè)是最好的，最多不要超過4個(gè)，太多的話對搜索引擎并不是很友好，搜索引擎對標(biāo)題的索引字?jǐn)?shù)一般為30個(gè)漢字以內(nèi)，對deion中的漢字一般索引在120個(gè)漢字以內(nèi)，所以一定要注意適度，而deion里面最好是包涵關(guān)鍵字的概括性內(nèi)容。目前百度降低了deion里的權(quán)重，而谷歌則還是很偏愛。對于網(wǎng)站優(yōu)化的朋友來說還是很重要，千萬不能放過。
Not in the title, deion, keyword write too much, the more greedy, the less you get, some friends like deion, keyword use the same content, this is not desirable, search engines don't like duplicate content. Keyword uses multiple related keyword combination is better, or use your choice of keywords placed here, keyword generally maintain 3 is the best, a maximum of not more than 4, too much for the search engines are not very friendly, search engine index to topic word number is usually 30 Chinese characters. On the Chinese characters in deion, general index in the 120 Chinese characters, so attention must be moderate, and deion is the best inclusion keywords summarizing content. At present, baidu reduces deion weights, and Google is still very preference. For the website optimization of a friend is very important, don't let go.

3. 網(wǎng)頁的頭部和底部是很重要的，對于搜索引擎來說，頭部就是手雷，底部就是閃光，盡量的將關(guān)鍵字加到里面，可以實(shí)現(xiàn)關(guān)鍵字的前后呼應(yīng)。頭部內(nèi)容一般包含網(wǎng)站的導(dǎo)航，使用列表比較好，同時(shí)可以很好的起到網(wǎng)站地圖的作用。頭部包含關(guān)鍵字可以實(shí)現(xiàn)搜索引擎對其的權(quán)重，主要體現(xiàn)在二個(gè)方面：首先搜索引擎會(huì)認(rèn)為頭部包含的內(nèi)容在整個(gè)網(wǎng)頁中非常的重要，其次根據(jù)蜘蛛爬行的跳出率，每個(gè)網(wǎng)頁的檢索時(shí)間會(huì)很短，頭部內(nèi)容會(huì)優(yōu)先被抓取。網(wǎng)頁底部內(nèi)容也可以實(shí)現(xiàn)網(wǎng)站地圖功能，可以更好的回到重要頁面。
Webpage of the head and bottom are very important, to search engine, the head is the grenade, the bottom is flash, try to add key word inside, can achieve a keyword and response. Head content consists generally of website navigation, use the list is quite good, and can play a good role in site map. The head contains keywords can realize the search engine on its weight, mainly reflected in two aspects: the first is a search engine that will head contains content throughout the webpage is very important, secondly according to the spider bounce rate, each webpage retrieval time is short, the content will be given gripping head. Webpage bottom content can also achieve site map function, can better back to main page.

4. 一把好槍決定你的生死，是穩(wěn)定的M4，還是彪悍的AK，這個(gè)都是需要你自己選擇，那么，一個(gè)好的關(guān)鍵字，也是需要你認(rèn)真選擇的，不要選的太寬，太寬你做不贏門戶，和大網(wǎng)站相比你永遠(yuǎn)處于沒落低谷。也不要選的太窄，太窄就算做到第一了，也沒多少流量。因?yàn)檎麄€(gè)世界就那么幾個(gè)人會(huì)搜索到。目前網(wǎng)站優(yōu)化中好的關(guān)鍵字選擇工具有百度的指數(shù)，相關(guān)搜索，和百度競價(jià)中的關(guān)鍵字提醒，另外還有百度的火爆地帶。對于谷歌關(guān)鍵字工具主要有谷歌關(guān)鍵字工具，谷歌相關(guān)搜索。只有其他的，像雅虎，搜狗，LIVE也有些好的工具。但是關(guān)鍵是看你的個(gè)人習(xí)慣。通常情況下，我就比較喜歡使用谷歌關(guān)鍵字工具和百度競價(jià)中的關(guān)鍵字提醒。工具太多的話會(huì)很亂，不要每天都在選擇！
A good gun determine whether you live or die, is stable in the M4 or AK, tough, this is your own choice, then, a good keyword, and you need to carefully selected, do not do too wide, too wide you do not win the portal, and a large site compared with you forever in the decline of trough. Do not choose too narrow, too narrow if do first, no number rate of flow. Because the world is so few people able to search. The present site optimization of good keyword selector tool have Baidu Index, search, and Baidu bid keywords remind, in addition to Baidu hot strip. For Google keyword tool mainly Google keyword tool, Google search. The only other, like Yahoo!, search, LIVE also some good tools. But the key is to look at your personal habits. Normally, I would like to use Google keyword tool and Baidu bid keywords remind. Tools, too many words will be very messy, not every day in the selection!

5. 記得有錢就買防彈衣，做SEO也是一樣，至少要有點(diǎn)東西護(hù)體，就算你做垃圾站，也請至少在視覺上像個(gè)正規(guī)站，不要一進(jìn)去就內(nèi)衣，性用品廣告滿天飛，就算不被K，用戶也會(huì)鄙視你。網(wǎng)站首頁是你整個(gè)店面的開始，清晰友好是你的第一選擇，太多廣告的話會(huì)降低你網(wǎng)站的質(zhì)量，試想一個(gè)網(wǎng)站，一打開就是浮動(dòng)廣告，背投廣告等等，你會(huì)怎么評價(jià)。所以結(jié)構(gòu)一定要清晰！
Remember that money to buy a bulletproof vest, doing SEO is the same, at least to have something to protect them, even if you do rubbish to stand, please at least visually like a normal station, don't go in lingerie, sexual things advertisement exist everywhere, even if not by K, the user will despise you. Home is the beginning of your store, clear friendly is your first choice, too much advertising words will reduce your web site quality, imagine a web site, opened is the floating advertising, display advertising and so on, what would you say. So the structure must be clear!

6. 不要去在乎所謂的關(guān)鍵詞密度，只要你的密度不超過50%，當(dāng)然你提供的內(nèi)容是符合的，不要刻意的堆積關(guān)鍵字，或許你一時(shí)能排的很靠前，但是你得到的懲罰也相應(yīng)的靠近了你，要記住你的內(nèi)容要對于你的用戶來說是重要的，不可缺少的，適當(dāng)?shù)募尤胄╆P(guān)鍵詞在頁面里，只是更好的提醒搜索引擎。
Don't go to care about the so-called keyword density, as long as your density not exceeding 50%, of course you provide the content is consistent with, do not deliberately stuffing, perhaps you can temporarily row before, but you get the punishment and the corresponding close to you, it is important to remember that your content to your user, indispensable, the appropriate add some words on the page, just better remind search engine.

7. 流量很重要，你做SEO，就是為了流量，不要覺得不好意思，流量起來了，你的網(wǎng)站權(quán)重和可信度就會(huì)不斷提高，多選擇些熱門內(nèi)容可以很好的幫你帶來用戶群，只要流量不斷的上升，之后就是你將你的庫客戶轉(zhuǎn)化為目標(biāo)消費(fèi)者了。呵呵！
Discharge is very important, you do SEO, it is for discharge, do not feel shy, discharge rose, your website weight and credibility will continue to improve, more choice of some popular content can be good to help you bring the user base, as long as the flow rate rising, then is your library customer into the target consumers. Ha-ha.

8. 廣告的擺放，有點(diǎn)自己的特色，別人說300*300的好，你就用？先看看適不適合自己的網(wǎng)站，風(fēng)格一致不？立足自己（不過300*300的GG廣告的確是很好。。。。。。），對于你主要頁面放點(diǎn)你網(wǎng)站特色的廣告，不要太多。有些朋友，在一個(gè)頁面就放很多的廣告，每個(gè)板塊上面都加上自己的廣告，這樣反而會(huì)降低質(zhì)量，不僅對網(wǎng)站優(yōu)化不好，而且會(huì)讓你的網(wǎng)站太過雜亂，圖片太多，會(huì)讓你的消費(fèi)用戶眼花繚亂，只能讓你的用戶快速離開頁面，網(wǎng)站在設(shè)計(jì)上盡量顏色不要太多，保持三中即可，顏色也不要反差太大，必要的需要時(shí)也是你需要讓用戶重視的東西。在顏色設(shè)計(jì)上面顏色的高色調(diào)一定要與你網(wǎng)站優(yōu)化的主題相呼應(yīng)。不要學(xué)潮流，要看你的網(wǎng)站是做什么的?，F(xiàn)在很多朋友喜歡用韓國網(wǎng)頁風(fēng)格，使用高光部分的顏色，或許會(huì)讓你的網(wǎng)站很有特色，但是不是所有的網(wǎng)站都希望實(shí)現(xiàn)一樣的風(fēng)格。對于企業(yè)而言更多的是嚴(yán)謹(jǐn)和專業(yè)?？傊m合你的面向的目標(biāo)群體。
Advertising display, has its own characteristics, others say 300*300, you can use? First have a look is suitable to their own website, consistent style? Based on its own ( but 300*300 GG advertising is really good...... ) For the main page, you put your site characteristics of advertising, not too much. Some of my friends, in a page will put a lot of advertising, each plate is above all to add their own ads, so that it will reduce the quality, not only on the website optimization is not good, but will make your site is too complex, too many images, will let you see things in a blur of the consumer, only can let your users fast leave the page, website as far as possible in the design color is not too much, can not keep the third, color contrast is too big, need is you need to let the user attention. In the color design color high tone to your website optimization echoes the theme. Don't learn the trend, want to see your website is doing what. Now a lot of friends like Korean webpage style, using a high portion of the light color, may let your website is very distinctive, but not all websites are hoped to achieve the same style. Speaking of the enterprise is more rigorous and professional. In short to fit your face target groups.

9. 網(wǎng)站優(yōu)化，外鏈?zhǔn)欠浅Ｖ匾?，盡量去找，找不到PR5的，找個(gè)PR4的吧，如果連PR2的鏈接都找不到，朋友，那我就很懷疑你的人品和長相了。外鏈的增加有很多方式，我認(rèn)為比較有效的還是友情鏈接，博客營銷，論壇，問答系統(tǒng)（如貼吧），郵件營銷，網(wǎng)站合作，社區(qū)等！其他的還有很多，像許多聊天工具等等。方法都是那些，關(guān)鍵要看誰做的更好，更有效果。提到外鏈不得不說下，外鏈的質(zhì)量和數(shù)量，網(wǎng)上都說的很多，總的來說，還是質(zhì)量占主要地位。前段時(shí)間，有個(gè)朋友優(yōu)化網(wǎng)站的時(shí)候，我就告訴他，多增加點(diǎn)高質(zhì)量的外鏈，會(huì)讓你網(wǎng)站的PR得到很大的提高，就這樣，朋友的網(wǎng)站在一個(gè)月時(shí)間，當(dāng)然正好碰到谷歌大更新，pr就很快提升到3，而對于收錄而言，其實(shí)并不是很多。當(dāng)時(shí)這里主要包括網(wǎng)站結(jié)構(gòu)很友好，網(wǎng)站內(nèi)容沒有重復(fù)，高質(zhì)量的外鏈。
Website optimization, outside the chain is very important, as far as possible to find, can't find PR5, a PR4, if PR2 link can not find, friends, I wonder if your character and appearance. Outside the chain increase there are a lot of ways, I think that the more effective or links, blog, forum, question answering system ( such as the post bar ), email marketing, web collaboration, community etc.! There are many others, like many chat tools. Methods are those, the key depends on who is doing better, more effective. Mentioned outside the chain had to say, outside the chain of quality and quantity, online say a lot, in general, or the quality of the dominant. Some time ago, a friend of website optimization of time, I will tell him, extra high quality outside catenary, make your site PR has been greatly improved, thus, friends the website in a month's time, certainly happened to Google big update, PR soon increased to 3, while the for the record, in fact, not many. At that time very friendly here include website structure, website content without repetition, high quality outside chain.

10. 群發(fā)就相當(dāng)于在自己基地丟煙霧彈，卡的要死不說，還看不到人，最后，死都不知道是怎么死的，搞不好還會(huì)被同伴鄙視，群發(fā)不要讓你的用戶，網(wǎng)站管理員和搜索引擎太反感，雖然大量增加外鏈數(shù)量很重要，但是炮彈丟的太多就要注意了，確定你是要以網(wǎng)站外鏈為主還是網(wǎng)站廣告信息為主，不要又是廣告又是鏈接，要是被盯上了你就會(huì)損失慘重。
Mass is equivalent to their base in throwing smoke bombs, the card of death does not say, still cannot see a person, finally, death all don't know how to die, do bad to still can be companion looked down, group hair don't let your users, webmasters and search engine too disgusted, although a large number of catenary outside increasing number of important, but shells lost too much to pay attention, you are sure to site outside the chain of Lord or website advertising information, not be advertising and link, if was eyeing you will loss.

11. 不要在QQ群發(fā)群郵件，很無聊，就算不被T，也得不到多少IP，目前QQ上面的廣告貼子是到處都是，雖然有些群管理員禁止發(fā)廣告貼，但是還是得不到控制。別想你會(huì)通過QQ能獲得多大收效，畢竟和你的時(shí)間不成正比，當(dāng)然你有很好的創(chuàng)意的話，或許有不一樣的收獲。
Don't be in QQ group send a group email, very boring, even if not by T, also cannot get number IP, at present QQ ad above post is everywhere, although some administrators banned send ad, but not to control. Don't think you will get through QQ would have much effect, after all, and your time is not proportional, of course you have very good ideas, perhaps a different harvest.

12. 大家都在說內(nèi)容為王，的確如此，內(nèi)容是你整個(gè)網(wǎng)站的靈魂，尤其是具有獨(dú)特性的原創(chuàng)內(nèi)容，不僅不友好與搜索引擎，而且不友好于用戶。在做REACH認(rèn)證，F(xiàn)DA認(rèn)證，LFGB認(rèn)證，ROHS認(rèn)證，MSDS認(rèn)證，PAHS認(rèn)證等詞經(jīng)常有這種感覺。好的內(nèi)容可以被更多的網(wǎng)友關(guān)注，可能的話還會(huì)增加更多的網(wǎng)絡(luò)轉(zhuǎn)載。那樣的話你的流量會(huì)增加很多，而且對提高你網(wǎng)站有很大的幫助。如果你沒有時(shí)間做內(nèi)容，就改改轉(zhuǎn)來的內(nèi)容，不要一次采集個(gè)幾萬篇直接上，你試試一次吃20個(gè)包子，撐不撐？多花點(diǎn)時(shí)間，堅(jiān)持經(jīng)常更新。
Everyone in that content is king, indeed, you are the whole site spirit, especially the unique original content, not only friendly with the search engine, and not friendly to the user. In the REACH certification, FDA certification, LFGB certification, ROHS certification, MSDS certification, PAHS certification and other words often have this feeling. Good content can be more netizens pay close attention, and possibly more network reproduced. Then your traffic will increase a lot, but also to improve your website has a great help. If you have no time to do content, will change to content, not a collection of tens of thousands of direct, you try first to eat 20 steamed stuffed bun, can last? Spend a little more time, regular update.

13. SEO的確是不討論圖片和flash，不過要是圖片和flash能夠使你的網(wǎng)站增色，適當(dāng)?shù)倪€是用一用，不要整個(gè)網(wǎng)頁就是顏色和文字組成，什么修飾都沒有，那你玩CS的時(shí)候，直接不買槍，不買子彈，不買防彈衣試試？即使是這樣，你也要注意做好每一步，該優(yōu)化的部分還是不能放過。圖片多增加alt描述，適當(dāng)時(shí)候還可以使用name屬性，至于flash可以使用html進(jìn)行優(yōu)化。那樣就會(huì)收到很好的效果呢！
SEO does not discuss the image and flash, but if the pictures and flash can make your website hyperchromic, appropriate or use, not the entire webpage is the color and text, what modifications are not, then you CS when playing, not directly buy a gun, do not buy the bullet, not to buy a bulletproof vest to try? Even so, you should pay attention to every step, the optimization part still can't let go. The picture more appropriate time ALT description, you can also use the name property, the flash HTML can be used for optimization. That will receive the very good effect!

14. 要是不幸被百度K了，不要像死了全家一樣到處罵，首先想想你自己的原因，自己網(wǎng)站結(jié)構(gòu)改版，還是網(wǎng)站title，網(wǎng)頁位置的改變，還是大量外鏈的不正常增加，總之很多方面的原因，要仔細(xì)分析。SEO網(wǎng)站優(yōu)化這塊要的就是細(xì)心，為什么別人做的好的，用心做的，根本不考慮SEO的可以有很好的搜錄和排名，你天天想SEO，就肯定會(huì)忽視網(wǎng)站更加寶貴的東西：用戶體驗(yàn)！
If unfortunately Baidu K, don't like dead family everywhere scold, first think about your own reason, their website structure revision, or website title webpage, change of position, or a large number of outside the chain of abnormal increase, in short a lot of reasons, be careful analysis. SEO website optimization this is carefully, why people do good, you do, don't give it SEO can have a very good search is recorded and ranking, you every day like SEO, will ignore the website more valuable things: user experience!

15. 搜索引擎競價(jià)還是個(gè)好東西，至少可以讓你什么事情都不做的就到第一頁，當(dāng)然，前提是要花錢。競價(jià)排名不要隨便亂用，在關(guān)鍵字添加的時(shí)候一定要細(xì)心參考，競爭對手，你所要實(shí)現(xiàn)的目的，不要想為了增加更多的訪問量而選擇競爭比較激烈的關(guān)鍵字，比如：旅游，雖然你的展示率和訪問率會(huì)提高，但是你的經(jīng)濟(jì)損失和你的競價(jià)轉(zhuǎn)化率不會(huì)成正比的，那樣就得不償失了。
The competitive search engine was a good stuff, at least let you do nothing on the first page, of course, the premise is to spend money. PPC do not indiscriminate use, in the keyword must be careful when adding reference, your competitors, in order to achieve the purpose, do not want to add more visits and the choice of competitive keyword, such as: tourism, although your display rate and access rate will increase, but your economic loss and your bid will not directly proportional to the conversion, so the loss outweighs the gain. A.

16. 內(nèi)容建設(shè)方面，不要你每天加新內(nèi)容吧，至少2~3天加一點(diǎn)，就像CS 5VS5一樣，至少你也要出去放兩槍吧，躲在基地不出去的結(jié)果就是被自己人吞噬。不要為了增加新的內(nèi)容而瘋狂的采集，那樣低質(zhì)量的采集和你浪費(fèi)時(shí)間差不多。重要的是你需要更新好的內(nèi)容，實(shí)在沒有的話，不防偽原創(chuàng)幾篇吧。呵呵！
The content construction, don't you to add new content everyday, at least 2~3 days a little, like the CS 5VS5, at least you will go out to put two guns, hiding in the base not to go out is the result of being swallowed. In order not to add new content and crazy collection, that the low quality of the acquisition and you waste time. The important thing is that you need to update the content, it is not, not counterfeit original several. Ha-ha.

17. 軟文是重要的，不會(huì)寫軟文，不會(huì)增加外鏈的SEO不是真正的SEO，當(dāng)然，你也可以雇人寫。總之好的軟文最大的方面可以幫助你增加網(wǎng)絡(luò)轉(zhuǎn)載率，要是被站長網(wǎng)，艾瑞等些知名網(wǎng)站轉(zhuǎn)載的話，那你就會(huì)收到驚喜般的效果。
Flexible language is important, won't write soft article, does not increase outside the chain of SEO is not the real SEO, of course, you can also employ a person to write. Anyway, good flexible language best ways can help you increase the network reprint rate, if be stationmaster net, such as Ai Rui some famous website reprinted, then you will receive a surprise effect.
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