如何減少用戶跳出率

寫了大量的軟文，做了大量的外鏈，好不容易將用戶引流過(guò)來(lái)，而網(wǎng)站是否能夠足夠吸引用戶，讓他們不急于跳出呢？北京網(wǎng)站建設(shè)尚品中國(guó)提醒您不妨從以下方面好好對(duì)比思考一下自己的網(wǎng)站現(xiàn)狀。
Wrote a lot of soft wen and did a lot of the chain, very not easy user drainage to come over, and the website whether can be enough to attract users, let them not be eager to jump out? Beijing website construction is still product China remind you might as well from the following aspects to consider his own website contrast situation.

一、 提高站點(diǎn)的內(nèi)容質(zhì)量(Improve the quality of the content of the site)

就像一個(gè)人，單單擁有外在美是不夠的，如果沒(méi)有內(nèi)在美，她也頂多是一個(gè)花瓶。對(duì)于我們的站點(diǎn)單擁有速度和吸引眼球的設(shè)計(jì)是不夠的。訪客者來(lái)到你的站點(diǎn)并不是為了欣賞你的站點(diǎn)設(shè)計(jì)的，他們主要還是想獲得他們想要的信息。而內(nèi)容就是一個(gè)站點(diǎn)的靈魂，其影響著站點(diǎn)的排名以及跳出率的高低。所以，北京網(wǎng)站建設(shè)尚品中國(guó)認(rèn)為我們的內(nèi)容需要做精，而不要濫。
Like a person, only have beauty is not enough, if there is no good within, she also it is at most a vase. For our site with single speed and eye-catching design is not enough. The visitors to your site and not to appreciate your site design, their main or want to get the information they desire. And it is the soul of a site, its influence on the site rankings and the discretion of the rate jumped out. So, Beijing website construction is product of China think we need to do better content, and don't abuse.

二、 站點(diǎn)頁(yè)面布局的合理調(diào)整(Web page layout is reasonable adjustment)

網(wǎng)站設(shè)計(jì)的布局我們可以分為前期的設(shè)計(jì)以及后期的微調(diào)，前期的布局我們需要根據(jù)用戶的需求進(jìn)行布局，但是不可能所有的問(wèn)題都考慮清楚，對(duì)此我們需要在后期分析來(lái)進(jìn)行第二階段的布局。對(duì)此，北京網(wǎng)站建設(shè)尚品中國(guó)建議大家，可以通過(guò)一系列后臺(tái)訪問(wèn)數(shù)據(jù)來(lái)分析用戶，把一些用戶所關(guān)心，所尋找的內(nèi)容至于顯眼的位置。
Website design layout we can be divided into the design and later the tuning, the layout we need according to the needs of the users for layout, but could not all problems are consider to be clear about, that we need in the later analysis for the second phase of the layout. The Beijing website construction is still product China advise you, can access the data through a series of the background to the analysis of the users, put some user is concerned, looking for content as for conspicuous position.

三、保證頁(yè)面的打開(kāi)速度(Ensure that page open speed)

網(wǎng)頁(yè)的打開(kāi)速度過(guò)慢，直接影響到用戶的友好體驗(yàn)，一個(gè)緩慢的加載速度無(wú)疑加大了用戶的跳出率。因此，我們所選的服務(wù)器穩(wěn)定性以及速度一定要過(guò)硬。對(duì)于站點(diǎn)來(lái)說(shuō)，頁(yè)面上的圖片、JS、flash等要進(jìn)行最大限度的壓縮精簡(jiǎn)處理?？偟膩?lái)說(shuō)，北京網(wǎng)站建設(shè)尚品中國(guó)認(rèn)為，一個(gè)頁(yè)面整體加載完的時(shí)長(zhǎng)最大不要超過(guò)六秒。
Page open speed too slow, directly affects the user friendly experience, a slow loading speed undoubtedly increase the user's jump out rate. Therefore, we selected the server stability and speed must be perfect. For site for, page of pictures, JS, flash, etc to the maximum compression streamline processing. In general, Beijing website construction is still product China believes that a whole page loaded when the biggest not more than six seconds.

四、簡(jiǎn)潔明了的網(wǎng)站設(shè)計(jì)(Concise design of the site)

訪客來(lái)到我們的站點(diǎn)，首先進(jìn)入訪客眼球的就是站點(diǎn)的整體視圖。試想一下，如果一個(gè)頁(yè)面排版設(shè)計(jì)的亂七八糟，或者五顏六色的低俗設(shè)計(jì)等，那用戶還有心情看內(nèi)容嗎？對(duì)此，北京網(wǎng)站建設(shè)尚品中國(guó)認(rèn)為，簡(jiǎn)潔明了而且有獨(dú)特風(fēng)格的頁(yè)面模板可以讓訪客有一個(gè)更加舒適的閱讀環(huán)境。在設(shè)計(jì)頁(yè)面的時(shí)候，同時(shí)要根據(jù)我們的目標(biāo)用戶的屬性來(lái)進(jìn)行相應(yīng)的顏色排版的設(shè)計(jì)，這樣才能真正虜獲訪客的心。
Visitors come to our web site, first into the visitors eyeball is the site overall view. Just think, if a page layout design of dog dinner, or colorful four-letter design, the user also mood see the contents? The Beijing website construction is still product China think, brief and unique style page template can let visitors have a more comfortable reading environment. In the design page, and at the same time according to our target users attributes to the color of the design of the corresponding typesetting, in order to truly capture the heart of visitors.

五、 研究訪客的心理需求(The visitors psychological needs)

對(duì)于站長(zhǎng)來(lái)說(shuō)，做站點(diǎn)就是在做流量，做用戶。一個(gè)沒(méi)有研究過(guò)目標(biāo)用戶的站點(diǎn)是不可能長(zhǎng)期成功運(yùn)營(yíng)下去的，因此，我們需要不斷的去分析，訪客來(lái)我們的站點(diǎn)的目的是什么？他們需要什么欣喜？我們的站點(diǎn)能提供什么欣喜？只有把訪客分析透了，我們才會(huì)做出更好的內(nèi)容來(lái)滿足訪客，提升站點(diǎn)的粘度，讓更多的訪客留在我們的站點(diǎn)上。
For adsense to do is do site traffic, do users. A not studied target users of the site is not possible long-term success of the operation down, so, we need to constantly to analysis, visitors to our site what is the purpose? What they need joy? Our web site can provide what joy? Only through the visitor analysis, we can make better content to meet visitors, to improve the viscosity of the site, let more visitors at our site.
本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://xjjufeng.cn/