企業(yè)網(wǎng)站該如何策劃

企業(yè)網(wǎng)站制作該如何策劃？我想這是企業(yè)、公司在做網(wǎng)站之前都考慮的，做企業(yè)網(wǎng)站不是兒戲，不是隨便弄個(gè)模板、弄個(gè)垃圾服務(wù)器、再抄一些網(wǎng)上的內(nèi)容，就完成了。在做網(wǎng)站之前，企業(yè)要首先考慮，為什么做網(wǎng)站？
The enterprise website this how to plan? I think this is the enterprise, the company doing the website before all considered, do enterprise web site is not matter, not just get a template, get a garbage server, and the content of the copy some online, is done. Doing web site, enterprise should first consider, why do web site?

一、做網(wǎng)站的目的(Do a web site)

企業(yè)做網(wǎng)站，無(wú)非一下幾種情況：
Enterprise do website, no more than the several ways:

1、樹(shù)立形象（就像名片一樣）
Set up image (like business card)

2、打造品牌，結(jié)合線下實(shí)體共同宣傳（主要還是以實(shí)體為主）
Creating the brand, combined with offline entity common propaganda (mainly still mostly solid)

3、提高銷(xiāo)售額（即通過(guò)網(wǎng)絡(luò)形式，拓展業(yè)務(wù)渠道，挖掘網(wǎng)絡(luò)千里)
Improve sales (that is, through the network form and develop business channel, mining network miles)

4、電子商務(wù)（企業(yè)主要業(yè)務(wù)通過(guò)網(wǎng)絡(luò)開(kāi)展業(yè)務(wù)）
Electronic commerce (enterprise main business through the network business)

二、網(wǎng)站類(lèi)型分析(Website type analysis)

那么我們分別分析企業(yè)網(wǎng)站的這四種類(lèi)型：
So we were analysis of enterprise web site four types:

（1） 樹(shù)立形象型企業(yè)網(wǎng)站建設(shè)
Set up image type enterprise website construction

該類(lèi)企業(yè)，對(duì)電子商務(wù)的意識(shí)不夠或?qū)W(wǎng)絡(luò)依賴(lài)不強(qiáng)。最企業(yè)網(wǎng)站僅僅是為了更好的樹(shù)立一下企業(yè)形象，該類(lèi)企業(yè)網(wǎng)站建設(shè)簡(jiǎn)單，不用過(guò)分 的 強(qiáng)調(diào)用戶(hù)體驗(yàn)和收索引擎，甚至幾個(gè)月不用去跟新，建站的目的可以說(shuō)是“跟風(fēng)”，不需要花費(fèi)太多的人力、物力去進(jìn)行網(wǎng)站建設(shè)。
The enterprise, the electronic commerce network is not enough to rely on consciousness or is not strong. The enterprise web site just to better set up the enterprise image, and the enterprise website construction is simple, need not too much emphasis on the user experience and receive single-handedly index, or even months need not go to with new, the purpose of the site can be said to be "suit", do not need to spend too much manpower and material resources to web site construction.

（2） 打造品牌，結(jié)合線下實(shí)體共同宣傳行網(wǎng)站建設(shè)
Creating the brand, combined with offline entity common propaganda line website construction

此類(lèi)型網(wǎng)站是企業(yè)對(duì)網(wǎng)絡(luò)有進(jìn)一步的認(rèn)識(shí)，在企業(yè)宣傳和企業(yè)盈利方面對(duì)網(wǎng)絡(luò)有了新的介入。此階段企業(yè)網(wǎng)站的建設(shè)更像是一個(gè)標(biāo)識(shí)，樹(shù)立形象，打造品牌的途徑。這類(lèi)企業(yè)網(wǎng)站一般界面設(shè)計(jì)的很美觀和大氣，但是網(wǎng)站整體用戶(hù)體驗(yàn)未能深入去了解。功能也比較單一，用戶(hù)體驗(yàn)方面有進(jìn)一步的提升，但是仍然處于摸索階段，對(duì)于網(wǎng)站訂單意識(shí)不強(qiáng)。主要還是通過(guò)網(wǎng)站和實(shí)體共同的打造企業(yè)的形象，對(duì)于增加銷(xiāo)售方面，該類(lèi)網(wǎng)站還差的很遠(yuǎn)；同時(shí)對(duì)搜索引擎優(yōu)化方面（seo）還不重視，目前我國(guó)80%的企業(yè)網(wǎng)站都是這種類(lèi)型。
This type of website is enterprise network with further knowledge, in the enterprise publicity and enterprise profit to network has a new step in. This stage enterprise website construction is more like a logo, set up the image and create the brand approach. This kind of enterprise web site of general interface design is beautiful and the atmosphere, but web site overall user experience failed to further to understand. Function also is more onefold, the user experience have the further promotion, but is still groping stage for the website no strong sense of order. Main or through the website and entity common makes the enterprise the image, to increase sales, the site also far short of the; At the same time to the search engine optimization (seo) still don't pay attention to, at present, China's 80% of the enterprise web sites are of this type.

（3） 提高銷(xiāo)售額類(lèi)型企業(yè)網(wǎng)站建設(shè)。
Improve sales type enterprise website construction.

越來(lái)越多的企業(yè)和公司明白到了網(wǎng)絡(luò)的力量，我們可以從百度的競(jìng)價(jià)排名火爆方面可以得到明確的答復(fù)。此類(lèi)網(wǎng)站的要求稍高，在正規(guī)網(wǎng)建公司做得話(huà)，價(jià)格一般在5000-10000元，設(shè)計(jì)一定要大方，美觀，且用戶(hù)體驗(yàn)一定要好，這才能吸引客戶(hù)提留，提高轉(zhuǎn)化率。在seo優(yōu)化方面做的功夫也要足，對(duì)關(guān)鍵詞的挑選，客戶(hù)類(lèi)型的分析，網(wǎng)站主要功能都要有良好的設(shè)計(jì)，可以適當(dāng)?shù)倪M(jìn)行百度的競(jìng)價(jià)排名，此類(lèi)企業(yè)網(wǎng)站建設(shè)已經(jīng)專(zhuān)業(yè)化了，需要特定的人員將對(duì)網(wǎng)站進(jìn)行維護(hù)和推廣，推廣力度很大。
More and more enterprises and companies to understand the power of the web, we can from baidu's competitive ranking in hot can get clear answer. These websites requirements is a little bit higher, in regular nets built the company words, the price is in commonly 5000-10000 yuan, design must be generous, beautiful, and the user experience is close friends certainly, this ability to attract customers tiding over, to improve conversion rates. In making seo optimization kung fu also want foot, the key words of the selected, the customer types of analysis, the website main function is to have good design, can be appropriate for baidu's competitive rankings, such enterprise website construction has special, need certain personnel will perform site maintenance and the promotion, to popularize strength is very large.

（4） 電子商務(wù)（企業(yè)主要業(yè)務(wù)通過(guò)網(wǎng)絡(luò)開(kāi)展業(yè)務(wù)）
Electronic commerce (enterprise main business through the network business)

電子商務(wù)型公司，對(duì)網(wǎng)絡(luò)的投入力度很大，或者對(duì)網(wǎng)絡(luò)的依賴(lài)性很高一般為網(wǎng)絡(luò)服務(wù)型公司，商務(wù)平臺(tái)（淘寶、亞馬遜、京東等）。作為一個(gè)電子商務(wù)網(wǎng)站，seo、競(jìng)價(jià)排名、良好的用戶(hù)體驗(yàn)已經(jīng)是該類(lèi)型網(wǎng)站最基本的特征，還要有自己特色的服務(wù)產(chǎn)品，特色的銷(xiāo)售渠道，特色的盈利模式。此類(lèi)網(wǎng)站投入人力、無(wú)力很大，風(fēng)險(xiǎn)也大，需要有自己的團(tuán)隊(duì)進(jìn)行經(jīng)營(yíng)。
The electronic commerce type company, to the network investment is very big, or to the network the dependence of the high for network service company general, business platform (taobao, amazon, jingdong, etc.). As a e-commerce sites, seo, competitive rankings, good user experience is the type of the most basic web site features, but also have their own characteristics of the service product, the characteristic of sales channels, the characteristic of the profit model. These websites into human, weakness is very big, the risk is big also, needs to have his team to conduct business.
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