怎樣提升網(wǎng)絡(luò)推廣質(zhì)量

 1.大流量關(guān)鍵詞(Big flow keywords)

每個(gè)行業(yè)都會(huì)有大流量的關(guān)鍵詞。網(wǎng)站的主關(guān)鍵詞選擇，當(dāng)然優(yōu)先選擇流量大的，大流量是網(wǎng)站銷售的基石。從這個(gè)角度上講，只要在SEO能力保證的前提下，選擇什么關(guān)鍵詞都不是問(wèn)題。然而大流量的關(guān)鍵詞通常分成兩種，一種是真實(shí)流量，反應(yīng)了實(shí)際用戶的需求，穩(wěn)定而有效，競(jìng)爭(zhēng)通常也比較激烈，一種是虛假流量，用軟件刷來(lái)的，短時(shí)間內(nèi)的大流量產(chǎn)生，抑或是某個(gè)事件引發(fā)的搜索量激增，比如“春晚睡覺姐”“劉謙魔術(shù)揭秘”類似的事件，能讓關(guān)鍵詞持續(xù)幾周時(shí)間都很高。但是，對(duì)于需要長(zhǎng)期發(fā)展的網(wǎng)站來(lái)說(shuō)，通過(guò)流量來(lái)判斷關(guān)鍵詞通常不是明智的做法。執(zhí)行力、資金、人力、時(shí)間等一些列seo投入和你的回報(bào)是否能讓你賺錢?大流量關(guān)鍵詞用大力氣做上去了，能保證你是盈利的嗎?
Every industry can have big flow of key words. The Lord of the web site keywords choose, of course a priority traffic flow, big flow is the cornerstone of the web site selling. From this perspective, as long as the ability to ensure SEO, under the premise of choosing what to key words is not the issue. However great the flow of key words usually divided into two kinds, one kind is real flow, the response of the actual needs of the users, stable and efficient, the competition is normally intense, one kind is false flow, brush with software, a brief period of big flow produce, or an event trigger search volume surge, such as "day television gala sleep elder sister" "liu qian magic revelation" of similar events, can let the key words for weeks time are very high. But, the need for long-term development of the website for, through the traffic to judge keywords are usually not wise practices. Executive power, money, manpower, time and so on a series of seo input and you can let you make money if return? Big flow keywords using the strength to do up, can ensure that you is profitable?

2.過(guò)于精準(zhǔn)的關(guān)鍵詞(Too precise keywords)

如何考量關(guān)鍵詞的精準(zhǔn)程度。舉個(gè)例子，你是名汽修工人，需要在北京找這方面的工作。“北京汽修技工招聘”就要比“汽修招聘”精準(zhǔn)的多。很多企業(yè)在做廣告時(shí)也會(huì)犯這樣的錯(cuò)誤。其實(shí)，很多用戶在接收到您的信息傳播時(shí)都是被動(dòng)接收的，記憶程度有限，你說(shuō)有哪個(gè)人會(huì)記住廣告中某公司的準(zhǔn)確名字。比如我們公司的網(wǎng)站建設(shè)項(xiàng)目，搜索“北京校園網(wǎng)站建設(shè)”就要比“北京網(wǎng)站建設(shè)”精準(zhǔn)的多，但是搜索前者的流量基本上一個(gè)月才會(huì)產(chǎn)生幾個(gè)。越是精準(zhǔn)的詞越不容易控制流量的多少。盡管搜索引擎會(huì)智能組合關(guān)鍵詞，幫你簡(jiǎn)化關(guān)鍵詞的難度，但是如果你把關(guān)鍵詞定位得過(guò)于精準(zhǔn)，反而得不償失。
How to consider the accurate degree keywords. For example, you are an automobile workers, need to be in Beijing for that. "Beijing automobile mechanic recruitment" is better than "motor repair recruiting" more accurate. Many enterprises in advertisement when also can make such mistakes. In fact, many users at receive your information dissemination are passive reception, memory a limited degree, you said what people will remember the advertisement in the name of a company accurately. Such as our company website construction project, search "Beijing campus website construction" is better than "Beijing website construction" more accurate, but the search former flow basically a month will produce a few. The more accurate word is not easy to control the flow of how much. Although the search engines will be intelligent combine keywords, help you simplify the difficulty of the key words, but if you put the key words positioning too precise, but the loss outweights the gain.

3.主觀臆斷的關(guān)鍵詞(Speculative keywords)

關(guān)鍵詞的選擇需要與行業(yè)、與用戶緊密聯(lián)系，拍腦袋空想出來(lái)的關(guān)鍵詞通常行不通。比如一個(gè)英文網(wǎng)站建設(shè)公司的網(wǎng)站，你能想到“英文網(wǎng)站建設(shè)”與“英語(yǔ)網(wǎng)站建設(shè)”兩個(gè)關(guān)鍵詞的差別嗎?如果你選擇了“英語(yǔ)網(wǎng)站建設(shè)”恐怕你的關(guān)鍵詞流量要失去一大半。不尊重用戶習(xí)慣和行業(yè)規(guī)范，即使你想到了，一字之差失之千里。誰(shuí)能決定你關(guān)鍵詞的用此準(zhǔn)則，最簡(jiǎn)單的方法就是看看用戶在搜索些什么，看你的競(jìng)爭(zhēng)對(duì)手網(wǎng)站的關(guān)鍵詞排名，看你的行業(yè)關(guān)鍵詞排名。從實(shí)際出發(fā)，才是硬道理啊。
Key words choice needs and industry, and the user closely and pat head out of the key words often dream it won't work. For example an English website construction company website, you can think of "English website construction" and "English website construction", the difference between the two key words? If you choose the English website construction "I'm afraid your keywords flow to lose by more than half. Don't respect user habits and industry standards, even if you think about, YiZiZhiCha exact. Who can decide you with this code of keywords, the simplest method is to look at what users search, look at your competition web site keywords ranking, see your industry keywords ranking. From the reality, is a hard truth ah.

4.地域性的關(guān)鍵詞隔熱膜(The regional keywords heat insulation membrane)

很多服務(wù)企業(yè)會(huì)在網(wǎng)站中強(qiáng)調(diào)地方名詞，比如“北京網(wǎng)站建設(shè)”“北京網(wǎng)站建設(shè)公司”。大家可以動(dòng)手來(lái)搜索一下，就會(huì)發(fā)現(xiàn)搜索引擎的一個(gè)機(jī)制，就是在不同的區(qū)域搜索同一個(gè)詞，出現(xiàn)的排名是不一樣的，例如我在北京和上海同時(shí)搜索“網(wǎng)站建設(shè)”，出來(lái)的結(jié)果都是當(dāng)?shù)貦?quán)重不錯(cuò)的網(wǎng)站，而在南京當(dāng)?shù)厮阉?ldquo;北京網(wǎng)站建設(shè)”和“北京網(wǎng)站建設(shè)公司”出來(lái)的前三名基本相同。這對(duì)于許多地方性企業(yè)來(lái)說(shuō)比較智能，省去我們很多麻煩，在處理關(guān)鍵詞上，可以留出更多的精力尋找相關(guān)行業(yè)關(guān)鍵詞。
Many service enterprise will be on the site where emphasis on terms, such as "Beijing website construction" "Beijing website construction company". You can begin to search, you will find a mechanism of search engine, which is in different areas of the same word search, appear ranking is not the same, for example I in Beijing and Shanghai and search "website construction", come out, the result is the local weight very good website, and in nanjing local search "Beijing website construction" and "Beijing website construction company" out the top three basic same. This for many local enterprise is intelligent, save us a lot of trouble, in the treatment of the key words, can spend more energy to look for related industry keywords.
　　
5.面面俱到的關(guān)鍵詞(The key words trying)

面面俱到的關(guān)鍵詞一般表現(xiàn)為關(guān)鍵詞堆砌了，很多網(wǎng)站拿給專業(yè)的seo公司來(lái)說(shuō)，通常是各種組合，各種堆砌。權(quán)重自然也分隔的很開?？梢哉f(shuō)，現(xiàn)在的關(guān)鍵詞挖掘工具非常發(fā)達(dá)，一般的seo人員都能找到大部分關(guān)鍵詞，然后在篩選的時(shí)候，并不是一起上最好。
All the key words of average performance is keywords to stack, many web site to professional seo company, it's usually all kinds of combination, all kinds of fancy phrases. The weight of the open space also is very natural. Can say, now of the keywords mining tool is very developed, general seo personnel can find most of the key words, and then in the screening, and not together the best.
本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國(guó)http://xjjufeng.cn/