網站建設的特色及特點

1、 網站沒有特色或者網站特色不夠突出
1, web site features or not enough outstanding features

有眾多網站，本身就沒特色，欄目策劃靠copy、內容靠copy、設計靠copy、一切都是copy，這種網站的粘度非常的低。還有一部分網站有一定的特色，但是它的特色像古代的大姑娘一樣，深深藏著，沒有很直接的突出出來，在第一時間告訴用戶。你的網站有特色么?如果沒有特色，先給自己搞出一個特色出來，然后把它正確的突出出來告訴用戶，讓用戶記住。說到網站的特色，特別想提一個網站，那就是尚品中國，尚品中國是一個非常值得研究的案例.
There are numerous web site, itself didn't feature, column on copy, content on planning and design by copy, copy all is copy, the web site of the viscosity are very low. And part of the web site has certain features, but its characteristics like ancient big girl, deeply hidden, not very direct highlighted, in the first time tell users. Your site has characteristics? If no characteristic, first to get out a characteristic out, and then put it right out of the outstanding tell users, allow the user to remember. The website said characteristics, especially want to mention a website, that is still product China, shang pin China is a very worthy of case study.

北京網站建設尚品中國這個網站推出來不久，因為特色鮮明，粘度非常的高，吸引了眾多的人，包括首富陳天橋都經常上。當初的尚品中國雖然內容不是特別多，但是卻是吸引人。記得我寫好一篇文章在上面的最高點擊率就超過了5萬次，普通的文章在上面的點擊率也都最少5000以上。
Beijing is China's website construction is the web site launched to soon, because characteristics, and very high viscosity, attracted a lot of people, including ChenTianQiao's richest man is often. At the beginning of shang pin China although content is not much more special, but is attractive. Remember I write an article in the above the highest rate, more than 50000 times, common article in the above hits are at least 5000 above.

后來尚品中國影響力大了，融到了錢，拿到錢后的壓力大了，眼看著單純做博客難賺錢，他們改走大而全的門戶路線，并且改名博客網。這一改并沒有錯，但是改的太急太快了，于是乎直接從大雅跳到大俗，使老用戶都一下子無法接受不再上它。老的特色沒有了，新的特色也沒有突出出來。結果呢?雖然alexa排名升了，但是大量老用戶流失，網站粘度大跌已是事實，趕超新浪只能成為口號!
Later still product China influence big, melts the money, to get the money the pressure, see pure do blog difficult to make money, they go to the big portal route, and renamed the blog nets. This change is not wrong, but change too hard too fast, thus directly from the jump to the big vulgar adaiah, make the old users are suddenly can't accept no longer on it. Old features have no, new features and no outstanding out. The result? Although alexa rankings rose, but a large loss of customers, it is already a fact that crash site viscosity, surpassing sina can only become the slogan!

你的網站有特色么? 如果沒有，趕快找出自己網站的特色來?
Your site has characteristics? If not, to find out your own web site features?

你的網站有了特色，趕快想辦法把自己的特色突出出來，讓你的用戶一上你的網站就可以知道你的特色。那么你的網站的粘度就會大大的提高。
Your site has the characteristic, hurry up trying to put their own outstanding characteristics out, let your users on your web site is a can know your characteristics. So your site will greatly improve the viscosity.

2、網站設計沒特色，不夠人性化
2, web design didn't feature, not enough human nature

國內的眾多網站都有一個毛病，那就是模仿，再次就是追求面子工程。比如UEO營銷型網站建設。大家經?？梢钥吹?，國內的大部分網站一打開，首頁就是幾屏，好像沒有幾屏自己的網站就不夠大氣似的。為什么這就叫大氣呢?因為新浪、搜狐、網易等門戶網站都這樣。這些網站是大網站，模仿這些網站的首頁的樣子也像大網站……
The domestic many websites have a trouble, that is the imitation, once again, is pursuing face engineering. For example UEO marketing type website construction. You can often see, most of the open web site a domestic, homepage is a few screens, as few screen your web site will not be like the atmosphere. Why this is called atmosphere? Because sina, sohu, netease, this gateway website. The website is large web sites, copying the the website homepage of appearance also like big web site...

這種“大氣”的設計風格，確實可以唬住許多人，讓許多人感覺到你的網站是一個大網站，但是網站不是靠唬人吃飯和生存的。(到目前為止，確實還有不少網站就是靠唬人來吃飯的，不過唬的不是用戶，而是廣告主。但是這樣畢竟不是長久之計，奉勸各位不要為了眼前的小利益去這樣做)。靠流量，靠效果，才是實在的長久之計!
This "atmosphere" design style, really can tiger live many people, so many people feel your website is a large web sites, but not on the web site and the survival eat fooling around. (so far, there are many web site which is on the bluffing to dinner, but tiger is not the user, but advertisers. But this is no longer an option after all, advise you not to the interests of small eyes to do so). By flow, depends on the effect, it is a long-term strategy.

網站想粘住用戶，設計上還是需要人性化一些，要多從用戶的角度去出去，考慮考慮如何設計才能更加的方便用戶，這樣才能真正的提高網站的粘度。
Website want to stick to the user, on the design still need some human nature, from the point of view of the user to go out, think about how to design the user to more convenient, in order to truly improve the viscosity of the website.

3、網站打開的速度太慢
3, website open too slowly

這一條非常的關鍵，如果你的網站打開的速度非常的慢，不利于SEO網站優(yōu)化用戶每打開一個頁面就要等待，等待的感覺是非常難受的，會讓用戶產生心煩意亂的感覺，用戶有了這些感覺肯定不會怎么喜歡你的網站，更不用說天天來上了。你的網站如果打開的速度比同類的網站都快一些，用戶就會感覺上你的網站非常的爽，讓用戶的感覺爽了，用戶自然會喜歡上你的網站。
This a very key, if your website open speed was a very slow, go against SEO website optimization users each open a page will be waiting, waiting for the feeling is very uncomfortable, and will give users the upset feeling, the customers have the feeling won't how like your website, not to mention every day to. Your website if open faster than similar sites faster, the user can feel your website is very great, let users feel cool, users will naturally like on your web site.

不要小看這條因素，這是一條非常非常重要的因素!
Don't look down upon this article factors, this is a very, very important factors!

4、沒有采用相應的提高網站粘度的策略
4, not the corresponding increase your website viscosity strategy

免費電子雜志跟蹤
Free electronic magazine tracking

每月給用戶發(fā)電子雜志提醒用戶等。不過這些策略的廣告成本不要太濃，同時不要發(fā)的太頻繁，這樣用戶會討厭的。
Every month give users to send electronic magazine remind users, etc. But these strategies of advertising costs not too strong, at the same time, don't send too frequently, so that users will hate.

定期推出特色新專題或者活動
From time to time to new projects or activities characteristics

一定要是定期，定期推出特色專題，吸引用戶的活動，這樣用戶就會定期回來看看。
Must be regularly, regular promotes the characteristic project, attract user activities, so that users will regularly back to see.

用容易記憶的域名
With easy to the memory of the domain name

好記的域名容易讓用戶記住你，也可以大大提高網站的粘度。
Good record domain name is easy to let the user to remember you, also can greatly improve the viscosity of the website.
本文發(fā)布于尚品中國北京網站建設公司http://xjjufeng.cn/