網(wǎng)站建設(shè)規(guī)劃書

一、 前 言

北京網(wǎng)站建設(shè)公司尚品中國：互聯(lián)網(wǎng)走到今天，也有十年的光景了，之間經(jīng)歷了高潮和低谷，讓許許多多為之奮斗的人們興奮過，也沮喪過。三年前，當(dāng)失去耐心的人開始疾呼互聯(lián)網(wǎng)是泡沫，大家不要陷進(jìn)去的時(shí)候，中國互聯(lián)網(wǎng)仍然我行我素，走著自己該走的路。專家們對于互聯(lián)網(wǎng)企業(yè)將有90%關(guān)門的預(yù)言如今也不攻自破。這些風(fēng)風(fēng)雨雨讓許多真正了解互聯(lián)網(wǎng)的人終于看明白了一點(diǎn)：互聯(lián)網(wǎng)本身并不能創(chuàng)造產(chǎn)值，它是一個(gè)服務(wù)性行業(yè)。
Beijing website construction company Luxuries: Chinese Internet go to today, also has ten years, between experienced ups and downs, let many fighting for people excited, and depressed. Three years ago, when people began to lose patience with words is the Internet bubble, you don't fall into the trap of time, Chinese Internet still persist in one's old ways, and go your own way. The experts in the Internet business will have 90% prediction of collapse of itself closed now. These groundless talk so many really know the Internet people finally realize a point: the Internet itself does not create value, it is a service industry.

透過泡沫看本質(zhì)，可以讓我們明白很多，互聯(lián)網(wǎng)不是神話，而是實(shí)實(shí)在在的一個(gè)媒體、一種工具、一條途徑。認(rèn)清了這些，我們就發(fā)現(xiàn)，原來互聯(lián)網(wǎng)真的很有用，如果你懂得利用的話。
Looking at the essence through the foam, can let us understand a lot of, the Internet is not a myth, but in reality a media, a tool, a way. Understand these, we found, that the Internet is really useful, if you know how to use it.

傳統(tǒng)企業(yè)同互聯(lián)網(wǎng)聯(lián)姻，借助互聯(lián)網(wǎng)展示企業(yè)形象，發(fā)布產(chǎn)品信息，做好客戶服務(wù)已經(jīng)成為業(yè)界的共識(shí)，成為現(xiàn)代企業(yè)發(fā)展中一個(gè)不可或缺的步驟；互聯(lián)網(wǎng)為企業(yè)服務(wù)，滲透到企業(yè)的生產(chǎn)、銷售、管理當(dāng)中去，這也成為互聯(lián)網(wǎng)發(fā)展的重要模式之一。
The traditional enterprises with Internet connections, using the Internet to display corporate image, product information, good customer service has become the consensus of the industry, become a modern enterprise development an indispensable step; Internet service for the enterprise, penetrate into the business of production, sales, management, which has become one of the most important modes of Internet development.

讓我們構(gòu)想一下企業(yè)利用互聯(lián)網(wǎng)之道的美好局面：
Let us imagine for a business using the Internet the situation better:

企業(yè)占領(lǐng)互聯(lián)網(wǎng)這一第四媒體的宣傳陣地，利用它面向全球展示了企業(yè)的形象、品牌、文化和產(chǎn)品；
Enterprises occupy the Internet this fourth media advocacy positions, using it for the global display a corporate image, brand, culture and products;

互聯(lián)網(wǎng)不僅僅是網(wǎng)站，更是一種高效高技術(shù)含量的管理方法和手段。企業(yè)通過互聯(lián)網(wǎng)的應(yīng)用引進(jìn)管理技術(shù)和觀念，豐富管理手段，倡導(dǎo)互動(dòng)溝通和透明管理，提高企業(yè)管理效率和質(zhì)量水平；
The Internet is not only a website, is a high technology content management method and means. The enterprise through the use of the Internet to introduce technology and management concepts, rich management means, promote communication and management, improve enterprise management efficiency and quality;

企業(yè)通過互聯(lián)網(wǎng)尋求產(chǎn)品的銷售新渠道，尋求更多的商業(yè)機(jī)會(huì)。對于這些，我們相信，如果能很好的利用互聯(lián)網(wǎng)，互聯(lián)網(wǎng)必將助企業(yè)一臂之力。
Enterprises through the Internet to seek the new sales channels, to seek more business opportunities. For these, we believe, if can be a very good use of the Internet, the Internet will help enterprise a helping hand.

二、明確建站目的
Two, a clear purpose

建設(shè)網(wǎng)站的目的對網(wǎng)站的計(jì)劃和實(shí)施會(huì)有決定性的作用，所以在建設(shè)網(wǎng)站前就應(yīng)重視起來。一般企業(yè)建站的目的主要有：
Construction site for the purpose of the site plan and its implementation will have a decisive role in construction site, so the former should pay attention to. General purpose mainly enterprises website:

1、發(fā)布企業(yè)產(chǎn)品、服務(wù)信息
1, enterprise product release, information service

2、介紹企業(yè)歷史、輝煌成就
2、Introduction to corporate history, brilliant achievements

3、收集客戶反饋意見
Collect customer feedback

4、網(wǎng)上市場調(diào)查
The online market survey

5、開展網(wǎng)絡(luò)營銷
Developing network marketing

6、網(wǎng)上客戶服務(wù)
Online customer service

7、逐漸實(shí)施電子商務(wù)等
The progressive implementation of e-commerce

三、網(wǎng)站建設(shè)方法
Site construction method

是自建還是委托專業(yè)制作公司代理制作。因?yàn)闂l件限制，中小企業(yè)建設(shè)網(wǎng)站一般選擇委托專業(yè)公司代理制作，這樣可以省去招聘專業(yè)網(wǎng)站設(shè)計(jì)制作人員等費(fèi)用。但在選擇代理公司時(shí)要認(rèn)真考察，畢竟網(wǎng)頁設(shè)計(jì)等屬于較專業(yè)的事，要盡可能的多了解代理公司的設(shè)計(jì)制作能力和信譽(yù)。需要注意的是：
It is built or commissioned a professional production company agent production. Because the condition is restricted, small and medium-sized enterprises construction site general choose to entrust a Professional Company production, which can save the recruitment of professional web site design production staff costs. But in the choice of the Proxy Companies to be serious about, after all, webpage design is a kind of professional things, as much as you can in the understanding of the design production capacity and credibility of Proxy Companies. Be careful.

1、域名注冊
Domain name registration

域名可以說是企業(yè)的“網(wǎng)上商標(biāo)”，所以域名的選擇上要與注冊商標(biāo)相符合，以便容易記憶。在域名注冊時(shí)也要注意，現(xiàn)在有不少域名注冊服務(wù)商在注冊國際域名時(shí)，將域名的管理聯(lián)系人等項(xiàng)目改為自己的公司的信息，那么這個(gè)域名實(shí)際上并不為你所有。
The domain can be said is the " online trademark ", so the choice of domain name and the registered trademark conform to, so easy to remember. In the domain name registration should also pay attention to, there are a lot of domain name registration service providers in the international domain name registration, domain name management contacts and other items changed their company information, then the domain name does not actually for you all.

2、虛擬主機(jī)
Virtual host

雙線虛擬主機(jī)是網(wǎng)頁的存放空間，虛擬主機(jī)的優(yōu)劣和穩(wěn)定性直接影響網(wǎng)站訪問速度和SEO網(wǎng)站優(yōu)化，不要使用太過便宜的主機(jī)，空間適量即可，主要考察標(biāo)準(zhǔn)是帶寬、主機(jī)配置、CGI權(quán)限、數(shù)據(jù)庫、服務(wù)和技術(shù)支持。
Virtual hosting is webpage storage space, virtual host quality and stability directly affect the visit speed of website and SEO website optimization, do not use too cheap hosting, space can be mainly inspects the standard amount, bandwidth, host configuration, CGI permissions, database, service and technical support.

3、網(wǎng)頁設(shè)計(jì)（程序開發(fā)）
Webpage design ( program )

網(wǎng)頁設(shè)計(jì)要和公司的企業(yè)形象識(shí)別（VI）相符合，主要是根據(jù)建設(shè)網(wǎng)站的目的和功能，計(jì)劃一下需要什么樣的風(fēng)格、是否需要安裝程序，如論壇、社區(qū)、留言?。ǚ答伇韱危┑?。
Webpage design and corporate identity ( VI ) compatible, based mainly on the construction site of the purpose and the function, plan to need what kind of style, whether need to install the program, such as a forum, community, guestbook ( feedback ).

四、制定網(wǎng)站建設(shè)計(jì)劃
Make website construction plan

大部分的企業(yè)建站缺少計(jì)劃，計(jì)劃主要是安排和協(xié)調(diào)企業(yè)相關(guān)部門共同去建設(shè)網(wǎng)站，UEO營銷型網(wǎng)站建設(shè)不是某個(gè)人或某個(gè)部門的事情。應(yīng)該對企業(yè)的各個(gè)部門應(yīng)該負(fù)責(zé)的事務(wù)進(jìn)行統(tǒng)籌安排，計(jì)劃的主要內(nèi)容包括：網(wǎng)站建設(shè)的時(shí)間安排、內(nèi)容的收集整理、根據(jù)建站目的確定網(wǎng)站的功能、網(wǎng)頁設(shè)計(jì)是由企業(yè)自己做還是進(jìn)行委托、網(wǎng)站測試發(fā)布、網(wǎng)站推廣、費(fèi)用預(yù)算等。
Most of the establishment of enterprises lack of plan, program is mainly for arranging and coordinating relevant departments of the enterprise work together to build a website, UEO marketing website is not a person or department. Should the enterprise's each department should be responsible for the affairs of the overall arrangement, the main content of the plan includes: website construction schedule, content collection, according to the purpose of identifying functional sites, webpage design is done by the enterprise itself or entrust, site testing release, website promotion, cost budget.

通過以上的分析不難看出，網(wǎng)站建設(shè)是一項(xiàng)系統(tǒng)的工程，要結(jié)合自身的要求與經(jīng)濟(jì)條件來決定，就馬鞍山的實(shí)際情況來看。可以采用自建與委托的兩種方法，其網(wǎng)絡(luò)費(fèi)用差別較大。
Through the above analysis, it is not difficult to see that, website construction is a systematic project, should consider its own requirements and economic conditions to decide on the actual situation of Ma'anshan. Can use since the with the commissioning of the two methods, the network cost difference.

本文發(fā)布于北京網(wǎng)站建設(shè)公司尚品中國http://xjjufeng.cn/