網(wǎng)絡(luò)營(yíng)銷和網(wǎng)站制作的融合技巧

摘要：在網(wǎng)絡(luò)營(yíng)銷中，想要讓企業(yè)網(wǎng)站制作為企業(yè)帶來(lái)一些潛存在的客戶，帶來(lái)更多的企業(yè)訂單，從而創(chuàng)造企業(yè)利潤(rùn)，從大局上看，現(xiàn)在的企業(yè)都認(rèn)識(shí)到了企業(yè)網(wǎng)站的重要性，但是很多企業(yè)建立網(wǎng)站推廣的同時(shí)卻忽視了傳統(tǒng)資源的營(yíng)銷，今日作者先就傳統(tǒng)資源的挖掘來(lái)談?wù)勂髽I(yè)網(wǎng)站與傳統(tǒng)資源如何進(jìn)行融合。
Abstract : in the network marketing, want to let the enterprise website brings some potential existing customers for the enterprise, bring more business orders, thus creating the profits of enterprises, from the overall perspective, now enterprises have realized the importance of enterprise website, but many enterprises to establish a website promotion and ignore the traditional resource marketing today, the first mining traditional resources to talk about enterprise website and traditional resources integration.

企業(yè)的客服接待也是對(duì)傳統(tǒng)資源的一個(gè)挖掘，當(dāng)客戶需要了解公司的產(chǎn)品或者資源的時(shí)候，傳統(tǒng)的網(wǎng)站推廣客服人員就派上了用場(chǎng)，客服是什么?是真正為客戶服務(wù)的人，我們要向客服樹立顧客是上帝的思想，可以通過(guò)傳統(tǒng)的QQ、QQ郵件、MSN等聯(lián)系方式與客戶進(jìn)行友好的網(wǎng)絡(luò)營(yíng)銷溝通交流，這就是企業(yè)網(wǎng)站利用傳統(tǒng)資源與客戶達(dá)成共識(shí)的一個(gè)方式，我建議還可以在網(wǎng)站中加入現(xiàn)代的一些產(chǎn)品核心，與傳統(tǒng)資源相輔相成。
Enterprise customer service reception is a mining of traditional resources, when a client needs to understand the company's products or resource, traditional website promotion service personnel comes in handy, what is customer service? Is really for customer service, we want to establish the customer is God's idea of customer service, through traditional QQ, QQ mail, MSN contacts with customers to the network marketing communication friendly, in a way that is enterprise website using traditional resources and customers to reach a consensus, I suggest can also join the modern some product core in the web site, and complement the traditional resources.

當(dāng)企業(yè)網(wǎng)站具有一定的流量的時(shí)候，我們這個(gè)時(shí)候的業(yè)務(wù)員就要上了，比如網(wǎng)站很多客戶游覽網(wǎng)站的時(shí)候都會(huì)給網(wǎng)站留言，留下自己的需求和聯(lián)系方式，而我們業(yè)務(wù)部的業(yè)務(wù)員是干什么的，就是挖掘這些可以利用的網(wǎng)絡(luò)營(yíng)銷資源進(jìn)行宣傳攻略，從傳統(tǒng)的方式出發(fā)就是業(yè)務(wù)員上門推銷，我們可以帶上企業(yè)的互聯(lián)網(wǎng)宣傳手冊(cè)、企業(yè)經(jīng)典案例進(jìn)行宣傳，在向客戶推銷的時(shí)候業(yè)務(wù)員要注意融入自己的企業(yè)網(wǎng)站，因?yàn)檫@些客戶是從網(wǎng)站推廣了解到企業(yè)的，那么網(wǎng)站推廣也是向客戶進(jìn)行交流的一個(gè)重要手段。
When an enterprise with a certain volume, we this time the clerk to the site, like many customers visit the web site will give website message, leave your demand and contact way, and our business department salesmen is stem what of, is mining these can use network marketing resources publicity strategy, from the traditional way that business door-to-door salesmen, we can bring enterprise Internet brochures, corporate classic case for publicity, the clerk 's time to sell to customers should pay attention to integrate into their own enterprise website, because these customers is to understand from the website promotion to enterprise, an important means of so website promotion and customer communication.

隨著互聯(lián)網(wǎng)的不斷發(fā)展，新的資源也不斷呈現(xiàn)，我作為一名老站長(zhǎng)始終認(rèn)為傳統(tǒng)資源也有自己的網(wǎng)絡(luò)營(yíng)銷方式，不能放棄，我們應(yīng)該將傳統(tǒng)資源與新的資源形成融合，達(dá)到共贏和平衡的局面，建設(shè)發(fā)展一個(gè)企業(yè)網(wǎng)站推廣最忌諱的就是單方面的采取一種發(fā)展方法，這是走極端，不管是網(wǎng)站的設(shè)計(jì)發(fā)展、宣傳發(fā)展、營(yíng)銷發(fā)展都必須不斷的挖掘傳統(tǒng)資源并進(jìn)行一定的延伸與拓展。
With the continuous development of the Internet, new resources have been presented, I took an old webmaster has always believed that traditional resources also have their own network marketing way, can not give up, we should combine traditional resources and new resources integration, to achieve a win-win situation and balance, construction and development of an enterprise website promotion of the most taboo it is unilateral to adopt a development method, it is to go to extremes, whether design development, web site promotion, marketing development must continue to excavate the traditional resources and the expansion of certain.

利用手機(jī)營(yíng)銷方式與企業(yè)網(wǎng)站發(fā)展進(jìn)行融合式的營(yíng)銷，手機(jī)營(yíng)銷是傳統(tǒng)資源的一種延伸拓展，大家都知道手機(jī)網(wǎng)絡(luò)營(yíng)銷的前身吧，那就是廣播營(yíng)銷，我們利用手機(jī)營(yíng)銷發(fā)展企業(yè)網(wǎng)站的時(shí)候要注意幾點(diǎn)內(nèi)容：
The fusion of marketing by the development of mobile phone marketing way and the enterprise website, mobile phone marketing is an extension of traditional resources, we all know that mobile phone network marketing 's predecessor, that is broadcast marketing, we use time mobile phone marketing development of enterprise website to pay attention to the following points:

1.企業(yè)網(wǎng)站形象與手機(jī)宣傳片相互結(jié)合。
Combined image of corporate website and mobile phone videos.

2.手機(jī)宣傳要真實(shí)，要結(jié)合企業(yè)網(wǎng)站的產(chǎn)品宣傳，不要手機(jī)上有這個(gè)產(chǎn)品，而企業(yè)網(wǎng)站上沒有，那就造成了網(wǎng)站推廣的虛假。
Mobile phone advertising must be true, according to the company website product promotion, the products not mobile phone, while enterprises are not on site, it caused a website promotion false.

3.手機(jī)宣傳要結(jié)合網(wǎng)站網(wǎng)絡(luò)營(yíng)銷內(nèi)容規(guī)劃，每一個(gè)企業(yè)網(wǎng)站都有自己企業(yè)核心和企業(yè)新聞，我們?cè)诶檬謾C(jī)營(yíng)銷方式的時(shí)候就可以將自己企業(yè)網(wǎng)站的企業(yè)核心和企業(yè)新聞融入其中，最終形成影響用戶潛意識(shí)的一個(gè)局面。
Mobile phone advertising to combine marketing planning website network, every enterprise web site have their own core and business news, we in the use of mobile phone marketing way can make their corporate site of the enterprise core and press into them, leads to a situation of households with the unconscious.

總結(jié)：作為信息時(shí)代的一種產(chǎn)物以及消費(fèi)者習(xí)慣的促成，企業(yè)網(wǎng)站推廣建設(shè)進(jìn)行網(wǎng)絡(luò)營(yíng)銷在中小企業(yè)突破困局的這場(chǎng)持久戰(zhàn)中肯定是大有作為的，形成對(duì)傳統(tǒng)營(yíng)銷方式的一種延伸或者擴(kuò)展。
Summary: contributed as a product of the information age and the habits of consumers, the enterprise website promotion construction in the long war SMEs to break through the predicament is certainly do network marketing, forming an extension of the traditional marketing way or extension.
本文發(fā)布于尚品中國(guó)UEO營(yíng)銷型網(wǎng)站建設(shè)公司http://xjjufeng.cn/