SEO鏈接建設：反向鏈接如何影響排名？

SEO優(yōu)化反向鏈接提高網(wǎng)站排名
Optimization of SEO reverse link to improve website ranking

反向鏈接或者說來自其他網(wǎng)站的鏈接可以給網(wǎng)站建設帶來新用戶，提高網(wǎng)站在搜索引擎中的排名。如果反向鏈接有權重并且是自愿給的，會讓 Google 認為你的站點是比較重要，如果這樣的相關的高質(zhì)量的反向鏈接越多，就能顯著提高你網(wǎng)站的 PageRank。而提供高質(zhì)量的內(nèi)容和獨特的服務是吸引別人自愿給你鏈接的重要手段。
The reverse link or links from other web sites can give the website construction brings new users, improve the site's ranking in search engines. If the reverse link weights and voluntarily give, let Google think your site is very important, if the relevant quality backlinks more, can significantly improve your web site PageRank. To provide high quality content and unique service is to attract others voluntarily give you important means of links.

反向鏈接如何影響排名？
The reverse link how to affect the rankings?

比如我的博客我愛水煮魚提供很多 WordPress 插件和 WordPress 使用技巧的內(nèi)容，對于這個網(wǎng)站來說，影響我愛水煮魚排名的最重要因素顯然是網(wǎng)站的內(nèi)容，假設我愛水煮魚有三個反向鏈接，雖然其中一個是來自垃圾站點，Google 只會關注另外的兩個高質(zhì)量的反向鏈接，它們可以給它的 PageRank 加分。
For example, my blog I love sliced fish in hot chili oil with many of the WordPress plug-in and WordPress skills in the use of the content, the website, the most important factors that affect the I love sliced fish in hot chili oil ranking is obviously the content of the website, if I love sliced fish in hot chili oil three backlinks, though the one is from the garbage site, Google will only focus on two high quality backlinks to another, they can give it to PageRank.

我們知道在 Google 的排名算法中，每次用戶進行搜索有超過 200 個因素（包括對內(nèi)容的分析和上面說的反向鏈接）被用來給用戶返回最相關的搜索結果。所以原創(chuàng)內(nèi)容和高質(zhì)量的反向鏈接顯然會提高網(wǎng)站的排名。
We know that in the Google ranking algorithm, each time the user to search more than 200 factors (including reverse link analysis and the content of the said) is used to return the most relevant search results to the user. So the original content and high quality backlinks will obviously improve website ranking.

那么如何給網(wǎng)站增加有權重的反向鏈接呢？
So how to increase website backlinks have weight?

從根本上說就是在給站點創(chuàng)建唯一而且吸引人的原創(chuàng)內(nèi)容，具體的方法有：
Fundamentally speaking, is in the original content to the site to create a unique and appealing, specific methods:

開一個搏客：制作一些視頻，對某方面做一些研究，規(guī)律性的發(fā)布一些有趣的東西。比如營銷型網(wǎng)站建設提供 WordPress 插件和使用技巧，如果你熱情更新博客，就會有很容易獲取大量的用戶。
To open a blog: making some video, do some research on a certain aspect, the regularity of the released some interesting things. For example, marketing type website construction to provide the WordPress plug-in and the skills to use, if you are passionate updated blog, will have easy access to a large number of users.

教讀者一些新東西或者發(fā)布新消息等等，就是讓讀者覺得你的站點非常值得一讀。
Teach readers some new things or new information and so on, is to make the reader feel your site is well worth reading.

在你博客中參加互聯(lián)網(wǎng)上和你主題相關的一些探討，向相關社區(qū)展現(xiàn)你的知識和能力，比如在知乎回答一些問題。
In some of the Internet and your topic in your blog, to show the community your knowledge and skills, such as in the know to answer some questions.

提供有用的產(chǎn)品和服務，如果用戶到你的站點，能夠從你提供的服務和產(chǎn)品獲取價值，它們都非常愿意給你反向鏈接的。比如我提供很多 WordPress 插件下載。
Provide useful products and services, if the user to your site, from your services and products to obtain the value, they are very willing to give you the reverse link. For example, I provide a lot of WordPress download plug-ins.

使用 Google Webmaster Tools 查看外部鏈接
Use Google Webmaster Tools to view the external links

通過 Google Webmaster Tools > “Links” > “external links” 可以看看你那些文章獲取了反向鏈接，這樣你可能對你用戶和內(nèi)容有個新的看法。

當然，要通過正當?shù)氖侄潍@取反向鏈接，不要通過給人群發(fā)郵件或者垃圾留言要求交換鏈接，這樣給人的印象非常差，很多商業(yè)的成功是建立在人際方面的成功。
Of course, to get backlinks through legitimate means, not by giving people a mass email or spam link exchange, so that gives the impression is very poor, many commercial success is built on the interpersonal aspects of success.