網(wǎng)站建設(shè)對(duì)企業(yè)的作用

 一、 樹立公司形象，擴(kuò)大業(yè)務(wù)宣傳
Establish a corporate image, expand business promotion

網(wǎng)站建設(shè)包括公司總體介紹，如公司規(guī)模、公司結(jié)構(gòu)、公司產(chǎn)品、公司文化、公司理念、經(jīng)營(yíng)宗旨、經(jīng)營(yíng)目標(biāo)、價(jià)值觀、遠(yuǎn)景規(guī)劃、公司曾經(jīng)所獲得的榮譽(yù)、公司現(xiàn)在在研究的一些新產(chǎn)品、公司未來(lái)的發(fā)展趨勢(shì)、公司的產(chǎn)品或服務(wù)所具有的與眾不同的特點(diǎn)和市場(chǎng)定位等等另外也可附加一些公司的優(yōu)質(zhì)服務(wù)等等。公司資料不僅包含文字資料，也包含一些圖片資料，比如公司建筑圖片，公司員工圖片，特別是公司產(chǎn)品圖片等等，使得公司更逼真，更具有說(shuō)服力地展現(xiàn)在客戶面前。盡可能讓客戶對(duì)公司了解的更全面，更細(xì)致。
Website construction including the company general introduction, such as the company size, company structure, product, corporate culture, corporate philosophy, business objectives, business goals, values, vision, the company has received the honor, the company is now in the research of new products, the company the future trend of development, the company's product or service has the out of the ordinary characteristics and market positioning and so on also some additional company quality service etc.. Company information includes not only text data, but also contains some pictures, such as corporate image building, the employee of the company image, especially the product pictures and so on, making the company more realistic, more convincingly demonstrated in front of customers. As far as possible let customers for the company know more comprehensive, more detailed.

二、 收集客戶反饋，加強(qiáng)客戶服務(wù)
Collect customer feedback, strengthen customer service

通過(guò)公司的網(wǎng)站 ，可以建立統(tǒng)一的資料發(fā)送和接收系統(tǒng)，增強(qiáng)了安全性、穩(wěn)定性、及時(shí)性，保證客戶的利益。提高了服務(wù)質(zhì)量，并能以一種快捷、方便的方式提供公司及其產(chǎn)品的信息和客戶所需的服務(wù)。運(yùn)用先進(jìn)的傳播擴(kuò)展手段，增大公司的用戶數(shù)量。大大提高了商務(wù)通信速度，擴(kuò)大了通道的功能。拉近了公司與客戶的距離，增強(qiáng)了與客戶的關(guān)系。公司可全天候24小時(shí)地服務(wù)我們的客戶 ，與我們的客戶保持售后聯(lián)系，傾聽客戶意見，回答客戶經(jīng)常提出的問題，并可以及時(shí)的收到客戶各種反饋信息，及早發(fā)現(xiàn)問題、解決問題。
Through the company's website, you can create a unified data sending and receiving system, enhance the security, stability, timeliness, ensure that the interests of customers. Improve the quality of service, and can provide information on the company and its products and services required by customers in a fast, convenient way. Expand the use of advanced communication means, the company increased the number of users. Greatly increased the speed of business communications, and expand the channel function. Between the company and the customer distance, enhance the relationship with customers. Company 24 hours a day with our customer service to customer service, to maintain relationships with our customers, to listen to the views of customers, answering customer questions frequently raised, and can receive the customer feedback information timely, discover a problem, solve the problem as soon as possible.

三、 網(wǎng)上市場(chǎng)調(diào)查，開展網(wǎng)絡(luò)營(yíng)銷
Online market research, marketing network

通過(guò)網(wǎng)站實(shí)現(xiàn)縮短推出新產(chǎn)品和打開新市場(chǎng)的周期阿姨公司的產(chǎn)品銷售活動(dòng)，最大程度滿足客戶需求，以達(dá)到開拓市場(chǎng)、增加盈利的目的。公司將自己的產(chǎn)品信息及經(jīng)銷商信息發(fā)布在網(wǎng)站上，各客戶根據(jù)情況可申請(qǐng)加入該公司的銷售網(wǎng)，也可直接通過(guò)網(wǎng)站訂單系統(tǒng)向公司下銷售訂單；公司收到訂單后對(duì)其進(jìn)行確認(rèn)，然后為客戶提供資料。開展網(wǎng)絡(luò)營(yíng)銷的內(nèi)容主要有：
Through the website realize shorten the cycle of aunt launched new products and open new markets for products sales activities, the maximum extent to meet the needs of customers, in order to open up the market, increase the profits. The company will own product information and dealer information published on the website, the customer can apply to join the company's sales network according to the situation, also sold under the order to the company directly through the website to order system; the company to receive the order after the confirmation, and then to provide information. Develop the network marketing is the main content of:

1、產(chǎn)品信息：將公司銷售的資料在網(wǎng)站進(jìn)行宣傳介紹，并按照產(chǎn)品結(jié)構(gòu)進(jìn)行分類，以利于客戶查閱購(gòu)買。
Product information: the company sells information publicity in the website, and carries on the classification according to the product structure, in order to facilitate customer access to buy.

2、客戶信息：主要用于收集和管理銷售客戶的相關(guān)信息，便于對(duì)客戶的推薦和跟進(jìn)，以促進(jìn)公司的銷售活動(dòng)。
The customer information: mainly used to collect and manage the sales customer information, the convenience of customers and follow the recommendation, to promote the company's sales activities.

3、 銷售訂單：實(shí)現(xiàn)公司和客戶之間銷售訂單的網(wǎng)上提交及管理。
The sales order: to achieve between the company and customer sales order online submission and management.

4、 經(jīng)銷商信息：將公司銷售業(yè)務(wù)辦公室及主要經(jīng)銷商的電話、地址、傳真、業(yè)務(wù)人員姓名、負(fù)責(zé)領(lǐng)域或產(chǎn)品項(xiàng)目公布在網(wǎng)站上，以促進(jìn)銷售。
Distributor information: will the company sales office and the main distributor's telephone, address, fax, business name, responsible for the project area or product published on the website, to promote sales.

四、 建立信息數(shù)據(jù)庫(kù)，實(shí)施電子商務(wù)
The establishment of information database, the implementation of electronic commerce

建立公司完整的信息數(shù)據(jù)庫(kù)，一個(gè)對(duì)內(nèi)，一個(gè)對(duì)外。對(duì)內(nèi)，在公司內(nèi)最大限度的達(dá)到對(duì)信息資源的利用和共享，進(jìn)行對(duì)信息的保存、搜索、查看、再利用等；對(duì)外，讓客戶盡可能多的了解公司性質(zhì)和業(yè)務(wù)特征，將信息進(jìn)行分類，便于客戶搜索和查看。另外，訪問者通過(guò)網(wǎng)站了解公司的資料，如果有訂閱的意向，可以在線提交資料訂單，管理者可以根據(jù)條件查看、檢索、管理訂單，并反饋到營(yíng)銷部門，及時(shí)的與制訂訂單的客戶取得聯(lián)系，實(shí)現(xiàn)簡(jiǎn)單的電子商務(wù)。
To establish complete information database, a pair, a foreign. Internally, within the company to achieve maximum utilization of information resources and sharing, the information preservation, search, view, and use; foreign, let customers as much as possible about the nature and business characteristics, the information classification, easy for customers to search and view. In addition, visitors through the website information about the company, if the intention of subscription, you can submit information online orders, according to the conditions managers can view, search, order management, and feedback to the marketing department, timely contact with the development of customer orders, simple e-commerce.

五、直接實(shí)現(xiàn)網(wǎng)絡(luò)銷售
Direct sales network

好的企業(yè)營(yíng)銷型網(wǎng)站建設(shè)不但對(duì)企業(yè)的形象是一個(gè)良好的宣傳，同時(shí)可以輔助企業(yè)的銷售，甚至可以通過(guò)網(wǎng)絡(luò)直接幫助企業(yè)實(shí)現(xiàn)產(chǎn)品的銷售。
The enterprise marketing type website construction is not only good for the image of enterprise is a good publicity, and can assist the enterprise in sales, or even directly through the network to help enterprises realize product sales.