如何設(shè)計(jì)具有親和力的企業(yè)網(wǎng)站

隨著企業(yè)網(wǎng)站建站越來越簡(jiǎn)單，越來越多的企業(yè)網(wǎng)站如雨后春筍般出現(xiàn)。企業(yè)網(wǎng)站要想充分發(fā)揮網(wǎng)絡(luò)傳播媒介的作用，就必須成為一個(gè)更親近于網(wǎng)絡(luò)用戶的網(wǎng)站，要讓網(wǎng)站給給客戶良好的用戶體驗(yàn)，這也是企業(yè)建站成功與否的標(biāo)準(zhǔn)，同時(shí)也是搜索引擎評(píng)判網(wǎng)站優(yōu)劣的一個(gè)因素。那么如何讓企業(yè)網(wǎng)站更具親和力呢？一般而言，可以從以下幾個(gè)方面著手。
Along with the enterprise website more and more simple, more and more enterprises sites such as bamboo shoots after a spring rain like appearance. The enterprise website to give full play to the role of network media, it must be a closer to network users of the site, let the site to give customers a good user experience, this is the enterprise to build the criterion of success, but also the search engine judge a site quality. So how to let enterprise website more user-friendly? Generally speaking, from the following aspects.

1. 確保網(wǎng)站的打開速度
Ensure the site open speed

企業(yè)網(wǎng)站的打開速度是影響用戶體驗(yàn)極為重要的一個(gè)要素。據(jù)互聯(lián)網(wǎng)權(quán)威人士測(cè)試，一旦頁(yè)面的緩沖時(shí)間超過了10秒鐘，超過半數(shù)的用戶都會(huì)選擇離開，直接關(guān)閉網(wǎng)站，繼而結(jié)束對(duì)網(wǎng)站的訪問。因此，即使網(wǎng)站的內(nèi)容極具誘惑力，網(wǎng)站頁(yè)面的打開速度很慢，也會(huì)降低網(wǎng)站在用戶心中的印象，并降低網(wǎng)站的親和力。因此，為了提升網(wǎng)站的親和力，就必須保證網(wǎng)站的訪問速度。
Open the speed of the enterprise web site is affecting the user experience is one of the most important elements. According to the Internet authorities test, once the time buffer page for more than 10 seconds, more than half of the users would choose to leave, to close the site, and then back to the site visit. Therefore, even if the content of the website very tempting, web page open speed is very slow, will also reduce the website impression in the heart of the user, and reduce the site affinity. Therefore, in order to improve the site affinity, we must ensure that the site access speed.

2. 在網(wǎng)站中留下詳細(xì)的企業(yè)聯(lián)系方式
Leave behind the contact method detailed enterprise in the website

營(yíng)銷型網(wǎng)站建設(shè)上一定要有詳細(xì)的聯(lián)系方式，包括電話、郵箱地址以及QQ或MSN等詳細(xì)的聯(lián)系資料。在條件允許的情況下，可以將企業(yè)的聯(lián)系方式做成單獨(dú)的頁(yè)面。如果企業(yè)劃分了不同的服務(wù)區(qū)，可以在此頁(yè)面中加入所劃分區(qū)域的客戶經(jīng)理以及客戶服務(wù)等方面的聯(lián)系方式。企業(yè)在建站時(shí)，一旦加上詳細(xì)的聯(lián)系方式，會(huì)讓訪客覺得網(wǎng)站更加具有親和力。同時(shí)，企業(yè)聯(lián)系方式的呈現(xiàn)也方便了有需要的訪客能夠及時(shí)聯(lián)系到企業(yè)。
Must have detailed contact marketing type website construction, including telephone, e-mail address and QQ or MSN detailed contact information. In the conditions allow, can the enterprise contact into separate pages. If the enterprise is divided into different service areas, can be in this page to join the regional division of the customer manager and customer service, contact. Enterprises in the station, once with contact details, will let visitors feel it more affinity. At the same time, enterprise contact has also facilitated the need of visitors can contact to the enterprise.

3. 注重網(wǎng)站互動(dòng)功能的設(shè)置
Pay attention to interactive function settings

互動(dòng)功能的設(shè)置可以有效提高企業(yè)網(wǎng)站的親和力。企業(yè)可以根據(jù)業(yè)務(wù)需要，選擇設(shè)置在線QQ交談、Skype交談或其他方式的在線即時(shí)通訊。這些可以有助于訪客與企業(yè)及時(shí)進(jìn)行溝通交流。但是這個(gè)目標(biāo)的實(shí)現(xiàn)是建立在有在線客服值班的基礎(chǔ)之上的，如果網(wǎng)站設(shè)置了在線客服功能，卻沒有安排在線客服，就會(huì)讓網(wǎng)站的互動(dòng)功能成為空談。屆時(shí)，訪客在點(diǎn)擊及時(shí)通訊交流圖標(biāo)后，卻沒有反應(yīng)，不僅會(huì)影響用戶對(duì)網(wǎng)站的評(píng)判，也會(huì)對(duì)企業(yè)形象產(chǎn)生負(fù)面影響。
The interactive function of setting can improve enterprise website affinity. Enterprises based on business needs, select online instant messaging settings QQ chat online, Skype conversation or other way. These can help visitors and enterprise timely communication. But to achieve this goal is built on the basis of online customer service duty, if the site set up online customer service function, but not online customer service, will let the interactive features of the site become empty. Then, visitors to click on the icon after timely communication, but no response, will not only affect the user evaluation of the site, will have a negative impact on corporate image.

4. 內(nèi)容為王
Content is king

用戶在進(jìn)入企業(yè)網(wǎng)站以后，大多數(shù)用戶都不會(huì)瀏覽網(wǎng)站的全部?jī)?nèi)容，只會(huì)在看到感興趣的話題或最新動(dòng)態(tài)后，才會(huì)點(diǎn)擊頁(yè)面繼續(xù)瀏覽。因此，為了提升用戶的興趣，可以盡可能在網(wǎng)站內(nèi)加入一些用戶感興趣的內(nèi)容。同時(shí)可以多添加一些企業(yè)的活動(dòng)信息以及照片的展示，一般而言，企業(yè)內(nèi)部員工活動(dòng)和員工照片的展示可以讓用戶感受到網(wǎng)站的親和力。
The user into the enterprise web site, all content most users will not browse the website, will only see in the topics of interest or the latest trends, will click on the page to browse. Therefore, in order to enhance the user's interest, may add some users interested in Web site content. At the same time can add some activities of the enterprise information and pictures, generally speaking, the enterprise interior staff activities and staff pictures can let users feel site affinity.