到底如何才能建設(shè)好一個營銷型網(wǎng)站

 到底如何建設(shè)好一個營銷型網(wǎng)站？有客戶問我為什么營銷型網(wǎng)站建設(shè)制作費(fèi)用很高呢?但是又有很多網(wǎng)站服務(wù)商報價卻很便宜，為什么行業(yè)報價區(qū)別如此大？到底用便宜的和貴的營銷型網(wǎng)站建設(shè)到底有上面區(qū)別？
How to build a marketing type website? A customer asked me why marketing type website construction production costs are high? But there are a lot of web service providers offer is very cheap, why the industry price difference so big? How cheap and expensive marketing type website construction is above the difference?

首先，網(wǎng)站功能不同價格肯定也不同，復(fù)雜的價格自然很高，簡單的自然就低。然后同一功能復(fù)雜程度的網(wǎng)站為什么價格那么便宜，到底便宜在哪里?下面我們來分析一下主要便宜因素：
First of all, website function different prices that are different, complex price natural high, simple naturally low. Then the same complex website why prices are so cheap, really cheap where? Below we analyse the main cost factor:

一、便宜在使用通用模板，花一天的工時找一些同行業(yè)網(wǎng)站模板，改些圖片，甚至只改個名稱、地址就交貨，收你600，你肯定覺得便宜超值，直到某一天你發(fā)現(xiàn)網(wǎng)站上還有和你網(wǎng)站很相似的另一個網(wǎng)站時你才知道便宜在哪里。
Cheap in the use of a universal template, spend the day time find some of the same site template, change some of picture, even change a name, address delivery, take you 600, you must feel cheap value, until one day you find web site has a very similar and your site to another web site when you I know where the cheap.

二、便宜在沒有調(diào)查策劃，專業(yè)的網(wǎng)站設(shè)計都是基于調(diào)查策劃開始的，只有了解客戶的行業(yè)、客群、競爭對手才可以有針對性地規(guī)劃網(wǎng)站，做到反映行業(yè)特征、迎合客群、區(qū)別于競爭對手的要求。便宜的網(wǎng)站你就不要指望有這樣的流程。
Cheap in the absence of survey planning, professional web design is based on the investigation and planning, only to understand customers' industry, customers, competitors can be targeted planning website, to reflect the characteristics of the industry, to meet customer requirements, apart from competitors. Cheap web site you don't expect to have such a process.

三、便宜在使用廉價的域名空間，如果你聽到域名空間都是白送，肯定覺得好像很超值，且不說這樣的域名空間的穩(wěn)定性和速度會不會對你的客戶瀏覽造成干擾困惑和不耐煩。等你第二年被服務(wù)商通知你空間域名要續(xù)費(fèi)時你就知道免費(fèi)午餐可不是長久的。至于多少錢，天知道是不是一個天價，到時你不給還不行，不給你的網(wǎng)站就等著關(guān)閉。
Cheap in cheap domain name space, if you hear of the domain name space is gratuitious, certainly feel very value, not to mention such domain name space stability and speed will be for your customers to browse interference caused confusion and impatient. Waiting for you for second years by the service provider to renew the domain name to inform you space when you'll see a free lunch is not long. As for how much, is it right? God knows a price, you don't give enough, don't give your website is closed.

四、便宜在員工設(shè)計水平，聘請一個會使用網(wǎng)頁編輯軟件的工人工資和聘請一個設(shè)計師的工資相信是不一樣的，就像同樣會使用刀，醫(yī)生和屠夫工資就不一樣。同樣的，軟件只是工具，會用軟件并不代表就具有某種職業(yè)資質(zhì)！
Cheap at the level of employees, hire a use webpage editing software workers wages and hire a designer salary that is not the same, as it will use the knife, and the butcher wage is not the same doctor. Also, the software is only a tool, using software not represent certain occupation qualification!

五、便宜在編程水平，同上面一樣的道理，好的程序員他可以保證網(wǎng)站程序的運(yùn)作速度和運(yùn)作穩(wěn)定，還有保障客戶資料、產(chǎn)品價格等商業(yè)機(jī)密的安全性。
Cheap at the programming level, similar to the above reason, good programmers who can guarantee the speed of operation and operation of the stable site procedures, and safeguard customer information, the prices of products such as commercial secret security.

六、便宜在沒有針對性設(shè)計，不同行業(yè)不同公司網(wǎng)站的宣傳方式都會有所不同，需要網(wǎng)站來配合解決日常的一些客戶問題也不盡相同，比如如果你是一家某機(jī)械代理銷售企業(yè)，那么在網(wǎng)絡(luò)上提供便捷的"維修查詢"功能就非常讓客戶受用。而便宜網(wǎng)站一般就是"首頁、簡介、產(chǎn)品、聯(lián)系"四大模塊。
Cheap in the absence of specific design, different companies in different industries site propaganda way is different, need to solve some problems with the site daily customers are not the same, for example, if you are a machinery sales agent business, then provide a convenient "repair search" function is to allow customers to enjoy in the network. And cheap website is "home page, introduction, product, with" four big modules.

七、便宜在沒有設(shè)置供搜索引擎搜索的關(guān)鍵字，便宜的網(wǎng)站是不會幫你設(shè)搜索關(guān)鍵字的，甚至你會發(fā)現(xiàn)你網(wǎng)站關(guān)鍵字居然是別人公司的名稱(用了別人公司網(wǎng)站模板的結(jié)果)，至于圖片的替代關(guān)鍵字，那更是一省了之，這樣的網(wǎng)站就不要指望被免費(fèi)的搜索引擎收入了。
Cheap in no settings for search engine search keywords, cheap website is not going to help you search keyword, and you'll find out your site keyword is actually the name of other company (with others company website template results), as alternative keywords picture, it is also a province, this website don't expect to be free search engine revenue.

八、便宜在沒有考慮兼容性，別指望便宜的網(wǎng)站會對網(wǎng)站進(jìn)行兼容性測試，IE瀏覽器能打開就好了，至于到了用占國外客戶大半使用量的Netscape、FireFox瀏覽器瀏覽，網(wǎng)頁有沒有四分五裂、有沒有錯位變形那就是你自己的事了。
Cheap without considering compatibility, don't count on cheap website can undertake compatibility testing on site, the IE browser to open it, as to the view of foreign customers most use amount of Netscape, FireFox browser, webpage has not be split, there is no dislocation deformation that is your own business.

九、便宜在沒有良好的售后服務(wù)，便宜的網(wǎng)站為了更多的節(jié)約成本，他是不會有很好的售后服務(wù)的，甚至根本沒有。他們也不會對你們的網(wǎng)站營銷提供跟蹤服務(wù)，及時提供相應(yīng)的專業(yè)建議，而專業(yè)的網(wǎng)站常常會給客戶提供專業(yè)的技術(shù)指導(dǎo)，幫助企業(yè)有效利用網(wǎng)站。 在其它的細(xì)節(jié)方面，便宜的收費(fèi)可能給你的網(wǎng)站帶來這樣那樣或大或小的損失，形象方面的、效率方面的、安全性的、還有減少銷售的等等。
In the absence of good after sale service is cheap, cheap web site in order to more cost savings, he is not a very good after sale service, or not at all. They are not on your website marketing provides tracking service, timely provide relevant professional advice, and professional website often to provide customers with professional technical guidance, the effective use of Web site to help enterprises. In other aspects, cheap charge may bring such as large or small loss to your web site, image, efficiency, safety, and reduce the sales etc..

總之，便宜的網(wǎng)站是不可能真正便宜的，誰都不會做虧本買賣，省來省去最后壓縮的還是網(wǎng)站的質(zhì)量，最終損失的還是企業(yè)自己。而真正劃算的，應(yīng)該是那些給與網(wǎng)站服務(wù)商合理利潤，讓其認(rèn)真打點(diǎn)網(wǎng)站的企業(yè)。以上的內(nèi)容呼吁我們應(yīng)該主張合理利潤，誠信經(jīng)營，公平競爭，這樣才能營造一個營銷型網(wǎng)站建設(shè)良性發(fā)展的行業(yè)環(huán)境。
In short, cheap website is not really cheap, who never do Kuibenmaimai, quality, to save the final compressed or website, or the loss of their final. But the real deal, should be those who give Web Services reasonable profit, let it seriously site of enterprise. Above content appeal that we should advocate the reasonable profit, operating integrity, fair competition, so as to create a benign development marketing type website construction industry environment.